Marketing Strategies That Will Stay Even In Post-Pandemic
Introduction Businesses have been forced to adjust their marketing strategies to a new normal due to the COVID-19 pandemic, which has significantly altered the business world. While the pandemic has accelerated the adoption of certain digital marketing trends, it has also highlighted the importance of human connection and empathy in marketing. As the […]
What’s Hot: The Top Website Design Trends You Should Look Out For This 2023
Change is the only constant in life, and over the past few years, we have seen many things that shifted, evolved, and transformed only to stay in touch with the times. Everything is evolving so quickly, from customer behaviour to ongoing trends. Staying relevant is the only way to stand out against competitors and […]
5 Things We Can Learn From Disney Plus And Its Marketing Strategy
Disney+, also known as Disney Plus, launched in 2019 in the US and garnered a positive reception, thanks to the app’s affordable price and variety of TV shows. The success of Disney+ paved the way for its expansion worldwide. Many fans are overjoyed to watch the entire collection of popular Disney shows and movies. […]
Mark The Dates: Social Media Calendar 2023
What Is ChatGPT? ChatGPT, also known as the Chat Generative Pre-Trained Transformer, is an artificial intelligence (AI) powered by the GPT-3 family of large language models developed by OpenAI, which is an American AI research laboratory or organisation. It has been making headlines one after the other since it was launched on 30th […]
What Should You Know About ChatGPT, And Why Does It Matter?
What Is ChatGPT? ChatGPT, also known as the Chat Generative Pre-Trained Transformer, is an artificial intelligence (AI) powered by the GPT-3 family of large language models developed by OpenAI, which is an American AI research laboratory or organisation. It has been making headlines one after the other since it was launched on 30th […]
Your Ultimate Guide to Google E-E-A-T
INTRODUCTION Back in 2014, SEO efforts in Singapore became more challenging as Google launched its content guidelines called the E-A-T. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. As part of Google’s Search Quality Rater Guidelines, the E-A-T concept has been used to determine whether the content is relevant and valuable to the users. Hence, […]
15 E-Commerce SEO Best Practices To Increase Traffic In 2023 [With Free Checklist]
Customers are one of the pillars of businesses, especially for the e-commerce industry. If you want to attract more traffic, gain leads, and boost sales, you have to implement the best SEO practices for e-commerce. To ensure that you can achieve that, implement your SEO strategies by following the best practices for e-commerce. In this […]
What Is OTT Advertising And Marketing: A Beginner’s Guide
Every advertising campaign is crucial since it can drive traffic, generate leads, and earn conversions. TV viewership used to be the highest source of exposure for marketing. However, for the last few decades, there has been a decline in TV viewership. The main contributing factor is the internet. Insider intelligence has reported that 44% […]
8 Benefits Of Responsive Website Design For SEO
INTRODUCTION Seven years have passed since Google announced its mobile-first initiative. Google Search ranks websites based on mobile-first indexing and website design in Singapore, and it will continue to do so in the following years to come. Google’s mobile-first indexing has made it crucial to optimise websites for mobile SEO through responsive web […]
What Are The 5 Core Pillars Of Social Media Marketing?
Social media has become an excellent marketing tool that helps businesses engage with their target audience. The addition of social media in marketing helps earn trust and build strong relationships that promote business growth. What is social media marketing? It is a process of promoting a brand about its products or services on social […]