Many businesses nowadays are encouraged to migrate to online channels. Doing so requires search engine optimization (SEO), which plays a role in providing a way for small and medium-sized enterprises (SME) to drive visibility and attract potential customers, making it an ideal option for your next strategic investment.
However, investing involves taking risks.
The lack of any knowledge and understanding can lead to wrong investment decisions. When it comes to struggling to compete online, SEO may still be under uncharted waters. Jumping to the boat and using a local SEO service in the Philippines without prior knowledge of SEO can introduce uncertainties and second-guessing.
Regardless of how decent your products or services may compete, if people never discover your website, they will never recognize your offer. SEO can be a cost-effective strategy and long-term solution for your digital marketing goals. When you understand this, the necessity to invest in local SEO services grows more compelling.
What You Should Know About SEO?
SEO means the process of improving and optimizing your website’s elements and technical configurations to make its content relevant, thus increasing your web page’s organic search results in return. When your web page ranks higher in a search engine results page (SERP), your website becomes easier to find and access its online content aligning with users’ search queries.
Since organic search is the most prominent way to discover content online, a decent SEO strategy is a fundamental answer to increase incoming traffic to your website and earn more leads since it targets organic or unpaid traffic. In fact, according to a report from DemandSage, 53% of total website traffic are from organic traffic, and 93% of web experiences start on search engines. Hence, many local organizations are outsourcing SEO services in the Philippines.
Rank top on search engine results, and you will increase your website’s ability to convert users to sales with its content.
So, how do we do that? Understanding the fundamental components of SEO is necessary to achieve that goal.
What Are the Components of Effective SEO?
The key components are the constituents for SEO to be a viable approach and strategy for optimizing content and website and improving web page visibility.
Keyword Research
Keywords are what you call “search terms or search phrases” that a user widely uses when they look for information online using a search engine like Google. Understanding the keywords your target audience uses in relation to your website is critical. Therefore, conducting keyword research helps you identify the most relevant keywords with sufficient search volume and competition. Incorporate them into your website’s content, from titles to meta tags, to blog posts and other elements.
Link Building
Link building is another crucial factor that many SEO agencies and SEO services in the Philippines perform for their clients. According to Authority Hacker, 79.7% of SEOs consider link building a crucial part of their SEO strategy. The data says a lot about its significance for attaining an effective SEO.
Link building is simply a way of earning links (backlinks) that goes back to your website from reputable and relevant websites. Backlinks act as a “vote of confidence” that indicates your site is trustworthy and provides valuable content.
High-Quality Content
Good content always wins. Content is king, even in SEO, since search engines can recognize if your site’s content is relevant and reputable. Creating high-quality content that provides all the information a user will need and is engaging can help rank higher by attracting more backlinks from other websites. It also enhances user experience, which leads to higher engagement and lower bounce rates. This, in turn, sends a signal to search engines that your website houses valuable information, increasing your site’s web page search ranking.
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Mobile Optimization
According to a survey from Statista conducted in the third quarter of 2022, 97.3% of internet users in the Philippines use mobile phones to access the Internet. This is where mobile optimization plays its vital role—to help your website become more accessible for mobile devices. When you perform a mobile optimization, you want your website to look well and load fast on any device, regarding the screen size.
With so many people using mobile devices and spending their time on them, you want to ensure they have a positive experience when they visit their site. Otherwise, you will risk losing potential leads. Keep in mind that mobile-friendliness can be a significant determining factor for conversion rates. The more mobile-friendly your site is, the more likely users will buy products from it.
Technical SEO
Technical SEO is one component you should not ignore. The fact that it sounds like something any local SEO vendor and specialists would only know does not mean you should not pay attention to it.
Technical SEO improves the indexing of your website’s pages. A search engine uses crawl bots to scan and understand your site’s content, and when your website is indexed, it means your web pages’ info/data are stored in the search engine’s database. Therefore, it can appear in search engine results for relevant queries.
Aside from improving the indexing of your website’s pages, technical SEO is also responsible for optimizing your website’s loading speed and overall performance for a better user experience. It also helps organize your website’s content, architecture, and hierarchy of your pages.
Top Challenges of SEO
Now that we have covered the key components, it is important to know that SEO can present several challenges due to its ever-evolving nature, thanks to search engine algorithms and technical factors. Here are a few common challenges faced in SEO:
Algorithm Updates
Search engines like Google update their algorithms regularly to help improve user experience and provide accurate and ‘smarter’ search results like never before. However, when updates were made in the algorithm, it can significantly cause fluctuations in organic traffic, impacting search rankings and visibility. Hence, every SEO agency and specialist must stay updated with the recent changes to adapt strategies to maintain high web page rankings.
Technical Complexity
SEO involves technical aspects, which is why hiring an SEO agency or outsourcing a local SEO service can keep you in the loop and avoid falling out of the competition. Having a trusted SEO company at your side can help address technical issues that demand more technical expertise and save time.
Evolving User Behavior
User behavior can also pose a factor due to constant behavior changes over time being influenced by factors such as consumer preferences and technologies. For example, the surge of mobile device usage has prompted many to prioritize mobile optimization, or a shift in search intent may result in more users seeking information through longer conversational queries or voice searches. Websites must develop newer strategies to adapt to these changes.
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Resource Limitations
SEO requires expertise and various resources to maintain ongoing optimization and achieve the necessary results in the long run. Not all local organizations (especially SMEs) can have adequate funding for SEO services. With the SEO cost in the Philippines seen as a significant investment, small companies with limited budgets restrict the allocation of resources necessary for an effective SEO. Thus, many have inadequate technical optimizations, which hurts their overall SEO performance.
Conclusion
The question of whether SEO is worth the investment for your business has a resounding “yes” answer. The power of SEO and its advantages makes it a worthwhile investment for any local SME intending to increase their brand visibility and gain a more upper hand in the competitive online landscape with ROI.
Investing in expertise by outsourcing local SEO services in the Philippines can unlock the full potential of SEO for your business! Contact OOm today at +639173262104 for full-suite SEO services.
