+40%
Increase in Impressions
To increase their class sign-ups through brand visibility and website traffic by ranking on the first page of Google Search Engine Result Pages (SERPs).
Prior to engaging OOm, they ran search ads in-house but did not garner sufficient clicks and online sign-ups. The agency ran thorough research to identify the right target audience and keywords. Proper conversion tracking was also implemented to keep track of the effectiveness of the campaigns. As a result, the client received 40% more impressions and 48% more click-through-rate from the ad to their website, which led to an influx in sign-ups and fully-filled classes.
Increase in Impressions
Increase in Clicks
OOm restructured the campaign’s targeting after determining and grouping the client’s target audience, as well as identifying keywords that the target audience are searching for to match the ads.
Separate search ads with landing pages were run to target 2 groups of audiences – parents as well as parents and youths – for kids classes and youth classes respectively. To facilitate greater accuracy of campaign results, the agency assisted them with proper restructuring of conversion action tracking by fixing the enquiry forms on the website that were having some glitches to ensure that all sign-ups are accounted for.
Kids Ad
Youth Ad
