Off-Page SEO Services in the Philippines
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Off-Page SEO Trends
As its name suggests, off-page SEO involves actions and practices taken outside of the website to enhance rankings on search engine results pages (SERPs). The primary focus revolves around link building, which is the process of having external websites creating links that directs users to your website. The more credible links you have, the more SERPs favour your website. Link building gained popularity only after marketers learned that inbound links affected their Google rankings. From there, acquiring as many links as possible became the trend. Eventually, more off-page SEO strategies were developed.
White Hat, Black Hat, and Grey Hat SEO
White Hat, Black Hat, and Grey Hat SEO are some of the strategies that arose from off-page SEO.
White hat SEO practices are the best when it comes to gaining optimal organic traffic. Not only will SERPs favor your website, but adhering to SERP guidelines and policies prevents reports and having your website taken down. It also fosters more long-term SEO benefits. In addition, with Google Penguin Update, websites that integrate black hat SEO techniques are less likely to be displayed on SERPs, making white hat the go-to option.
White Hat
Any practice that boosts performance on SERPs, all while ensuring that the search engine’s policies are met. This includes proper keyword usage, link building, and high-quality content.
Black Hat
Any practice that boosts performance on SERPs using disapproved tactics, disregarding the policies of SERPs. It includes keyword stuffing, redirects, and page swapping.
Gray Hat
A black hat pretending to be a white hat. The gray hat practices leverage guidelines that are discouraged but not strictly enforced by SERPs. It includes click-baiting.
E-E-A-T
With the proper off-page SEO practices, your website’s experience, expertise, authoritativeness, and trustworthiness, also known as E-E-A-T, improves your website’s relevance and authority. E-E-A-T is a crucial factor in Google’s Search Quality Rater Guidelines. Below is what each aspect entails.
Experience
It demonstrates that the content is produced with a degree of "experience" enough to warrant credibility. The audience likes it when they see content coming from someone who has first-hand experience of the subject to help resolve the user's concern.
Expertise
Is the information accurate? Should this writer or brand write about this topic?
Authoritativeness
Is the author well-respected in their field? Is the brand widely recognized in the industry? Is the content referred to elsewhere on the web by other authoritative websites, brands, and people?
Trustworthiness
Do the brand and the writer have a good reputation, and is the content reliable?
When Google perceives higher E-E-A-T, the better your ranking increases on SERPs. E-E-A-T also proves itself to be a formidable link-building strategy. Getting websites with strong E-E-A-T to link back to yours, in turn, promotes your off-page optimization.
Why Building Links is a Necessity?
While off-page SEO might sound like a simple concept, there are several factors involved that work best with the help of an expert agency. An unfamiliar hand could result in detrimental SEO consequences such as receiving an SEO penalty, a drop in search engine rankings, and your website not appearing on Google. On the other hand, with a proper link building strategy, the benefits abound.
Brand Mentions
Brand mentions are references to another brand’s service or products. They can come in the form of reviews or blog articles and impact the reputation of a brand. By building links, the frequency of your brand mentions increases, generating greater awareness and enhancing your off-page SEO, especially if the links come from trustworthy sites.
Increases Ranking
The more credible external websites link back to yours, the better your E-E-A-T score. With a strong E-E-A-T score, Google then perceives your website to be of high quality, boosting your overall rankings.
Exposure
Building links exposes your brand in two ways –awareness from other brands and awareness through SERPs. The first involves users getting to learn about your brand when the website they are visiting links to yours. The second is associated with increased rankings. Proper link building can boost your rankings, thus improving exposure on SERPs.
Perpetual Conversion Potential
Gaining conversions is imperative for all businesses, but consistent conversions are what keep a business successful. Link building helps with perpetual conversions particularly if renowned, trustworthy brands continue to link to you when building content. This credibility not only positions your brand in a positive light to potential customers but to SERPs as well.
Link Building Terms You Should Be Familiar About
Backlinks
Link Authority
Link Relevance
Page Relevance
Anchor Text
Link Quality
Link Spamming
Dofollow/Nofollow
NAP
Referral Traffic
Off-Page SEO Services We Do Best
While link building is often crowned the king of off-page SEO, other factors should not be overlooked as well. Below is a list of off-page SEO services we provide beyond building links. Optimizing for off-page SEO becomes a breeze when each of these elements is done right.
As an SEO agency in the Philippines, we provide a variety of off-page SEO services to accommodate the need for better off-page optimization.
Backlink Audit
Our backlink audit services include assessing your backlinks. After identifying both poor and quality backlinks, we will develop a strategy to manage them and recommend suitable solutions to you.
Competitor Analysis
One of the best ways to overcome the competition is to first understand them. We perform competitor analysis to evaluate the viability of their SEO practices and develop solutions that will give your business the edge it needs.
Social Media
While social media does not directly contribute to search engine ranking, links shared across social media platforms can influence SEO in terms of building brand reputation, recognition, and online visibility.
Content Marketing
Good content is rendered ineffective when it is not made known to any, which is why content marketing is essential. With the right content marketing strategy, your content gains viewers and exposure. Our off-page SEO services include publication outreach, guest posting, and more.
Link Building
From link reclamation to broken link building and unlinked mentions, our link-building services ensure that the process of building links is made efficient and seamless, resulting in high-quality backlinks.
Citation
Citations are online references that feature your business’s NAP. We ensure these details are consistently accurate, allowing Google to showcase the correct information to people searching for your company’s information.
Off-Page SEO Checklist
Off-Site SEO Ranking Factors
As digitalization is ever-changing and evolving, it can be challenging for those new to SEO to keep up and adopt the best practices. This is why outsourcing an SEO company in the Philippines with experts who are aware of the digital landscape and changing trends is highly advisable. At OOm, these are the current off-page SEO ranking factors we take into consideration.
Link-related
Off-page SEO factors
Non-link-related
Off-page SEO factors
Number of Referring Domains
Referring domains are the links you get from external websites. More referring domains, especially from quality, trustworthy websites lead to higher rankings and organic search.
NAP Citations
NAP citations refer to your business’s name, address, and phone number. Having consistent NAP citations across all your online platforms enhances SEO performance.
Link Authority
Link authority refers to the quality of a linking page. Linking pages that have high E-E-A-T are considered to have high link authority. A variety of online tools exist to determine the URL rating of all referring pages.
Brand Mentions
As its name suggests, brand mentions are when an external website talks about or states your brand name. They can impact the online reputation of your brand. For more positive brand mentions, writing guest posts or doing blogger outreach are great strategies.
Dofollow VS Nofollow
Dofollow links allow search engines to link back to you while nofollow links do not pass authority to the websites they link to. We help you determine when best to use dofollow and nofollow links.
Google Business Profile
Google Business Profile (GBP) is a free business profile provided by Google. Including information such as filling in your business description, choosing the right business categories, and updating your opening hours optimizes your GBP for improved rankings.
Anchor Text
Anchor text refers to the clickable words in a link. Anchor texts relating to the topic of your webpage can influence rankings.
Reviews
Positive reviews are one of the ways you can enhance your off-page SEO performance. Gain good reviews by delivering exceptional service and encouraging customers to leave a Google review.
Relevance
Relevance refers to how relevant a backlink is to you and your brand. For instance, if you are running a bakery and a blog post about baking links back to you, the link is highly relevant. More relevant links can positively impact your rankings. Additionally, relevance also considers the relationship between your content and what you are linking to.
Traffic
Links from web pages with an abundance of organic traffic tend to carry more weight. Online tools can display web pages with high organic traffic to pursue.
Social Signals
Social signals refer to a webpage’s social media presence from likes and shares. While not a direct ranking factor, social signals may still influence rankings as brand awareness generation is increased.
Off Site SEO Ranking Factors
As digitalisation is ever-changing and evolving, it can be challenging for those new to SEO to keep up and adopt the best practices. This is why outsourcing an SEO company in Singapore with experts who are aware of the digital landscape and changing trends is highly advisable. At OOm, these are the current off page SEO ranking factors we take into consideration.
Link-related
Off-page SEO factors
Number of Referring Domains
Referring domains are the links you get from external websites. More referring domains, especially from quality, trustworthy websites lead to higher rankings and organic search.
Link Authority
Link authority refers to the quality of a linking page. Linking pages that have high E-A-T are considered to have high link authority. A variety of online tools exist to determine the URL rating of all referring pages.
Dofollow VS Nofollow
Dofollow links allow search engines to link back to you while nofollow links do not pass authority to the websites they link to. We help you determine when best to use dofollow and nofollow links.
Anchor Text
Anchor text refers to the clickable words in a link. Anchor texts relating to the topic of your webpage can influence rankings.
Relevance
Relevance refers to how relevant a backlink is to you and your brand. For instance, if you are running a bakery and a blog post about baking links back to you, the link is highly relevant. More relevant links can positively impact your rankings. Additionally, relevance also considers the relationship between your content and what you are linking to.
Traffic
Links from web pages with an abundance of organic traffic tend to carry more weight. Online tools can display web pages with high organic traffic to pursue.
Link-related
Off-page SEO factors
NAP Citations
NAP citations refer to your business’s name, address and phone number. Having consistent NAP citations across all your online platforms enhances SEO performance.
Brand Mentions
As its name suggests, brand mentions is when an external website talks about or states your brand name. They can impact the online reputation of your brand. For more positive brand mentions, writing guest posts or doing blogger outreach are great strategies.
Google My Business
Google My Business (GMB) is a free business profile provided by Google. Including information such as filling in your business description, choosing the right business categories and updating your opening hours optimises your GMB for improved rankings.
Reviews
Positive reviews are one of the ways you can enhance your off page SEO performance. Gain good reviews by delivering exceptional service and encourage customers to leave a Google review.
Social Signals
Social signals refer to a webpage’s social media presence from likes and shares. While not a direct ranking factor, social signals may still influence rankings as brand awareness generation is increased.
Off-Page SEO Questions You Should Ask Before Hiring An SEO Agency
What we recommend largely depends on the nature of your business and industry. As a local SEO agency in the Philippines that you can trust, we understand that every business and industry is unique on its own, and we customize our SEO strategies based on what you want to achieve. As a general rule of thumb, we often begin building citations to help increase awareness of targeted local audiences and improve search engine rankings.
We pride ourselves on honesty and transparency, providing SEO services with integrity. Our reporting metrics include organic traffic, organic ranking performance, page experience, link velocity trend (LVT), and backlink profile. We provide a thorough explanation of these technical aspects to ensure that you have a clear perspective on how we run your campaigns. We use these reporting metrics as a basis for providing off-page SEO recommendations.
What we recommend largely depends on the nature of your business and industry. As a local SEO agency in the Philippines that you can trust, we understand that every business and industry is unique on its own, and we customize our SEO strategies based on what you want to achieve. As a general rule of thumb, we often begin building citations to help increase awareness of targeted local audiences and improve search engine rankings.
Typically for off-page SEO link building, noticeable changes in the website visibility can take anywhere from 2 to 12 months. Why take a few months? It is because it takes some time for links to be indexed, and the website’s age can also affect the duration of the results. Newer websites tend to take more time to build significant link volumes.
We pride ourselves on honesty and transparency, providing SEO services with integrity. Our reporting metrics include organic traffic, organic ranking performance, page experience, link velocity trend (LVT), and backlink profile. We provide a thorough explanation of these technical aspects to ensure that you have a clear perspective on how we run your campaigns. We use these reporting metrics as a basis for providing off-page SEO recommendations.
See What Our Clients Have Been Saying
Our Clientele
Take a look at some of the companies we have worked with over the past years. With a mix of large corporations and SMEs, our portfolio demonstrates that we have a proven digital methodology that encompasses various marketing budgets.
An SEO Company In the Philippines That You Can Trust
Established in 2016, OOm Philippines aims to provide local companies with the digital know-how to deliver sustainable results. As a Premier Google Partner and Meta Business Partner, and backed with years of experience in the industry, our credibility speaks for itself. We partner with our clients to achieve an ideal digital transformation and curb possible risks to stand out from the competition. Our guiding principle lies in integrity and continuous leveraging of local SMEs.
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