Search Engine Optimization (SEO) FAQs

SEO stands for search engine optimization and can be referred to as the magic formula that Google uses to enhance a website’s rankings and visibility, making it easier for the target audience to locate a website.

SEM, which stands for search engine marketing, is a broad term that covers two disciplines: SEO and PPC (Pay-per-Click). SEO is utilized to optimize website content, whereas PPC is employed to advertise offerings through search engines.

On-site SEO, also referred to as On-Page SEO, is the practice of optimizing a website to make it more search engine-friendly. This involves enhancing various elements of a website in a manner that search engines can easily comprehend and appreciate, such as its structure and content. The more relevant information and data that search engines can extract from a website, the better chances of achieving a higher ranking on search results pages (SERPs).

Off-site SEO, also called Off-Page SEO, pertains to the strategies used to enhance the visibility of your website on the internet that are not visible on your website itself. The goal of Off-site SEO is to bolster your domain’s credibility by acquiring external websites to link back to your site, which can help establish your website as a dominant player in your field according to Google’s standards.

• Meta title – It functions like a headline for your web page and plays a critical role in optimizing your website for search engines to recognize it.
• Meta description – It is like a summary or description of your business, limited to a maximum of 160 characters. It provides users with a snapshot of your website’s content and relevance to their search terms. It is also a crucial component of your onsite SEO strategy as it helps demonstrate the relevance of your page to the users’ searched keywords.
• Meta keywords – Relevant search terms or keywords that people use when looking for something online. Integrating these keywords throughout your website, and placing them strategically within the content, can help improve your website’s ranking in Google searches.

Once you have a website for your business, focus on optimizing it. You can increase your brand’s visibility, attract more traffic, and gather valuable data that will inform your website’s design, improve the user experience, and boost conversion rates by doing so. 

Optimizing your website can have a positive impact on your public relations efforts. By producing compelling content for your audience, you can increase the chances of earning links from other websites.

At OOm Philippines, we don’t focus solely on Google rankings when it comes to SEO. Instead, we prioritize creating content that resonates with users and provides value to them. Content is a crucial aspect of SEO because it’s what attracts people to click and visit your website. 

With the abundance of information available online, people are constantly searching for content that meets their needs. Even if your website has impressive design and visuals, it won’t matter to Google if you don’t have substantial content that engages your audience. Without it, visitors may quickly lose interest and not return.

Blogging is more than just writing; it involves finding the right balance between creating compelling content and implementing effective SEO techniques. At our company, we ensure that our blogging efforts consistently signal to search engines that your website is active and offers high-quality content that engages and converts visitors into loyal followers. We also develop custom content strategies tailored to meet the specific needs of our clients to accomplish this.

These two aspects are quite distinct. Each one has its unique benefits when considered separately. However, when combined, they can have a more powerful impact on your business’s performance.

The search engine displays organic search results beneath the ads in the SERPs, which are considered the “natural” results. These results are deemed natural because the search engine algorithm has analyzed all web pages and determined that these pages have the most pertinent information for your search query.

On the other hand, paid search results are essentially advertisements that companies pay for to quickly surpass organic results. Digital marketing experts allocate funds for PPC to improve their website’s ranking and ideally position it on the first page when a user types a query using specific keywords.

Link-building refers to the act of acquiring links from other websites that lead back to your website. It’s comparable to receiving a word-of-mouth recommendation in the digital world, as it informs search engines that your website offers reliable information, excellent services, and products. Link-building helps establish your website as an authority in your field.

Backlinks are links that come from external sources or other websites leading back to your website. They are crucial for driving traffic to your site, enhancing its popularity, and boosting its ranking on search engine results pages.

Black hat SEO and white hat SEO differ in the techniques used to enhance a website or web page’s search engine ranking. Black hat SEO involves deceitful tactics that violate search engines’ current guidelines. White hat SEO, on the other hand, employs ethical practices to achieve a superior ranking that aligns with search engine guidelines.

It usually requires more effort to attain a better search engine ranking if a keyword or keyword phrase has a high search volume. This concept is commonly known as keyword difficulty. It may take into account various SERP features, such as featured snippets, knowledge graphs, carousels, and others, that may increase the difficulty level by occupying the keyword’s SERP.

Search engines are online tools that allow users to search for information on the internet. These tools use algorithms to scan the web for content and then index that content in a database. When a user enters a query into the search engine, the algorithm matches the query to the indexed content and returns a list of relevant results.

The most well-known search engine is Google, but there are many others, including Bing, Yahoo, and DuckDuckGo. Search engines have become an integral part of our daily lives, as we rely on them to find information on virtually any topic, from news and entertainment to shopping and research.

Keyword density refers to the proportion of times a specific keyword appears on a webpage relative to the total number of words present on that page. For instance, if a 100-word article contains the keyword 10 times, the keyword density would be 10%.

Keyword prominence refers to the location of a keyword or word on a webpage and how prominent it is in that location. The placement of keywords in prominent sections of a webpage can impact its visibility and search engine ranking.

The most important sections for keyword prominence are usually the header and body sections of a webpage, as they are typically given more weight by search engines. However, other sections, such as the title tag, meta description, and alt tags for images, can also have an impact on keyword prominence.

The term pertains to strategically positioning keywords or phrases on a webpage in a conspicuous manner. Such positioning can be achieved through several means, including inclusion in the page header, meta tags, beginning paragraphs, or at the start of a sentence.

Anchor texts are an integral part of link building since they consist of clickable texts linked to the website being promoted. These texts can be crafted using specific keywords or other relevant words and phrases that are closely associated with the landing page they lead to.

Domain authority is a search engine ranking score developed by Moz that predicts how well a website will perform in SERPs. It’s based on a logarithmic score of 0 to 100, with higher scores suggesting a higher possibility ranking.

Schema markup, a type of Microdata, enhances the appearance of your website’s displayed description on search results by adding code to your website. This results in search results that include links to other sections of your website.