The ABCs Of Digital Marketing

The ABCs Of Digital Marketing




Digital marketing has become indispensable for businesses to thrive nowadays. Digitalization is transforming various industries in the Philippines, so having a solid digital marketing strategy is crucial for success.


Whether a small business owner or a multinational corporation, partnering with a reputable digital marketing agency in the Philippines can help you navigate the digital landscape effectively.


Let our digital marketing company share with you the ABCs of digital marketing, covering its definition, benefits, and a comprehensive list of digital marketing terms from A to Z.



What Is Digital Marketing?


Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands. It encompasses various online marketing strategies such as SEO, SEM, SMM, content marketing, email marketing, and more.


Unlike traditional marketing methods like newspapers or billboards, digital marketing allows businesses to target specific audiences, measure results in real-time, and adjust their strategies accordingly.


Below will explain how businesses can benefit from implementing digital marketing.


4 Benefits Of Digital Marketing


4 Benefits Of Digital Marketing


1. Increased Brand Visibility


Digital marketing allows businesses to reach a global audience and increase their brand visibility. With the right strategies in place, businesses can improve their online presence and attract potential customers who may have never heard of them otherwise.


2. Cost-Effective


Compared to traditional marketing methods, digital marketing offers a more affordable and measurable approach, allowing businesses to optimize their marketing budget effectively.


3. Targeted Advertising


Digital marketing enables businesses to target specific demographics, interests, and behaviors of their audience. This targeted approach ensures that marketing efforts are directed toward the most relevant individuals, increasing the chances of conversions and maximizing ROI.


4. Measurable Results


With analytics tools, businesses can monitor website traffic, conversion rates, and other key performance indicators (KPIs). This data-driven approach enables businesses to make informed decisions and refine their marketing strategies for optimal results.



Digital Marketing Terms from A to Z


Now, let us dive into the essential digital marketing terms that every business owner or aspiring digital marketing expert alike should be familiar with and know:




301 Redirects

A method of redirecting users and search engines from one URL to another without negatively impacting search engine rankings.


404 Error

An HTTP status code indicating that a requested web page is not found.


404 Error Example




A/B Test

A method of comparing two versions of a web page or digital marketing campaign to determine which performs better.


AB Testing Example


About Page

A web page that provides information about a company or organization.


Ad Extensions

Ad Extension Example



An acronym for Attention, Interest, Desire, and Action – a model used to guide marketing efforts and sales processes.


Alt Text

An HTML attribute used to describe an image when it cannot be displayed.


Alt Text Example





This acronym stands for Business-to-business, which refers to transactions or relationships between two businesses



B2C, on the other hand, means Business-to-consumer. It refers to transactions or relationships between a business and individual consumers.



Incoming links from other websites that point to a specific webpage, indicating its importance and relevance.


Bounce Rate
The percentage of visitors who leave a website after viewing only one page. Think With Google has found that the bounce rate increases up to 32% as the web page loads within one to three seconds.


Brand Awareness Ads
Advertisements aimed at increasing the recognition and recall of a brand among the target audience.


Brand Loyalty
The level of attachment and commitment customers have toward a particular brand.


Brand Loyalty Example





A temporary storage location that stores website data to reduce load times and improve performance.




Call to Action

A prompt or directive encouraging users to take a specific action, such as signing up for a newsletter or making a purchase.


Examples Of CTAs


Case Study

An in-depth analysis of a specific situation, campaign, or strategy, often used to illustrate success stories or best practices.


Case Studies Examples


Online content or headlines designed to attract attention and encourage clicks, often at the expense of accuracy or relevance.


A small text file stored on a user’s computer that contains information about their browsing behavior, preferences, or login details.


Cookies Consent Example



It is a software program used by search engines to scan and index web pages. Sometimes, people call them search engine bots.


Customer Segmentation

The process of dividing a target audience into distinct groups based on specific characteristics, behaviors, or demographics.


Conversion Rate

The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.





A visual representation of data and KPIs that provide insights into the performance of marketing campaigns.



Statistical data about a specific population or target audience, including age, gender, location, income, and more.


Direct Traffic

Visitors who arrive at a website by directly typing the URL into their browser or using a bookmark.


A Person Typing The URL


Domain Authority

A metric that indicates the credibility and trustworthiness of a website on a scale of 1 to 100.


Domain Name

The unique address that identifies a website on the internet.


Duplicate Content

Content that appears on multiple web pages, either within the same website or across different domains.





It is a combination of words for ‘electronic’ and ‘commerce’, which refers to the act of buying and selling products or services over the internet.


Engagement Rate

A metric that measures the level of interaction and involvement users have with online content or social media posts.


Email Lists

Lists of email addresses collected from customers, prospects, or website visitors for the purpose of sending targeted email campaigns.




Featured Snippets

Concise excerpts of information displayed at the top of search results to provide quick answers to user queries. The example below provides the step by step that the user needs to complete so they can cook rice.


Featured Snippets Example




Geographic Targeting

The practice of focusing advertising efforts on specific geographic regions or locations. For example, we use “Digital marketing agency in the Philippines” to market our services to the locals here.


Google Business Profile

A free online listing that appears on Google search and map results, providing information about a business, such as address, contact details, and reviews.


GBP Example


Google Search Console

A tool provided by Google that allows website owners to monitor and optimize their site’s presence in Google search results.


Google Trend

A platform that provides insights into the popularity and search volume of specific keywords over time.





Words or phrases preceded by the “#” symbol used to categorize and group social media posts for easy discovery.


Header Tags

HTML tags (H1, H2, H3, etc.) used to structure and organize content on web pages, indicating headings and subheadings. In other words, it helps show hierarchy to the level of importance in content materials.


Example Of Header Tags



A visual representation of user activity on a web page, showing areas of high or low engagement.


Heatmap Example From Hotjar


Retrieved image from Hotjar.



The service that provides storage space and allows websites to be accessible on the internet.



This acronym stands for Hypertext Markup Language, which is the standard coding language used to create web pages.



A clickable link that connects one web page to another, allowing users to navigate between different resources on the internet.





The practice of linking web pages within the same website, enhancing navigation and improving SEO.



Visual representations of information or data designed to present complex concepts in a clear and engaging format.


Influencer Marketing

A strategy that involves partnering with influential individuals on social media to promote products or services. Here is a good example from Dunkin Philippines. This brand partnered with Cha Eun Woo and organized a Dunkin Fan Meet to attract the Korean actor’s fans.



View this post on Instagram


A post shared by Dunkin’ Philippines (@dunkin_ph)





A programming language used to create interactive elements and dynamic content on websites.



Words or phrases that represent the main topics or themes of a web page, used for optimization and search engine ranking.


Keyword Research

The process of identifying and analyzing the keywords that are relevant and valuable to a specific website or industry.


Keyword Stuffing

The practice of excessively using keywords in content or meta tags, often to manipulate search engine rankings. Shown below is an example of keyword stuffing.


Keyword Stuffing Example




Landing Page

A web page specifically designed to capture visitor’s attention and encourage a particular action, such as signing up for a newsletter or making a purchase.



Potential customers or individuals who have expressed interest in a product or service.


Link Building

The process of acquiring high-quality backlinks from other websites to improve search engine visibility and authority.


Loading Speed

The time it takes for a web page to fully load in a user’s browser. Think With Google has found that 53% of visits get abandoned if the website takes longer than three seconds to load.


Local SEO

The practice of optimizing a website to appear in local search results, often targeting specific geographical locations.


Long-Tail Keywords

More specific and longer keyword phrases that target niche audiences and have less competition.


Long-Tail Keywords



This acronym stands for Latent Semantic Indexing. It is a technique used by search engines to determine the relationship between words and phrases, helping to understand the context and relevance of content.




Meta Description

A brief summary or snippet that appears in search engine results below the title, providing a concise description of the webpage’s content.


Example Of Meta Tags


Multichannel Marketing

The use of multiple marketing channels, both online and offline, to reach and engage with target audiences.





The structure and organization of a website’s menus, links, and overall user interface, enabling easy navigation for visitors.



Periodic email communications sent to subscribers, providing updates, promotions, or valuable content. Here is a good example of newsletter subscription from MAC Cosmetic. The makeup line has an email sign up that appears as soon as someone lands on their website.


Newsletter Subscription Example


Nofollow Links

Hyperlinks that include the “nofollow” attribute, instructing search engines not to pass authority or follow the link to the linked page.




Organic Traffic

Website visitors who arrive at a site through unpaid, natural search engine results.


Example Of Organic Campaign


Open Rate

The percentage of recipients who open an email out of the total number of delivered emails.




Page Rank

An algorithm developed by Google to measure the importance and authority of web pages based on the quantity and quality of backlinks.



A negative consequence imposed by search engines for violating their guidelines, resulting in a drop in search rankings or removal from search results.



The acronym stands for Pay-Per-Click, which is an advertising model where advertisers pay a fee each time their ad is clicked. Scroll back to “organic traffic” and the campaign above the red box inside the screenshot is a good example of a PPC campaign.





Search terms or questions entered by users into search engines.


Example Of Queries Or Search Intents





A strategy that targets users who have previously interacted with a website or brand, serving them personalized ads to re-engage and drive conversions.


Responsive Web Design

The approach of designing websites that adapt and display properly on different devices and screen sizes.


Responsive Web Design Example



ROI means Return on Investment. It is the measurement of the profitability and effectiveness of a marketing campaign, calculated by comparing the cost of investment to the generated revenue.




Search Engines

Online platforms that allow users to search for information on the internet, such as Google, Bing, and Yahoo.



SEO refers to search engine oOptimization, which is the process of optimizing a website to improve its visibility and ranking in organic search engine results.



SEM means search engine marketing. It is a form of internet marketing that involves promoting websites by increasing visibility in search engine results pages through SEO and paid advert.



This acronym stands for search engine results pages, which are web pages displayed by search engines in response to a user’s query, listing relevant websites and their descriptions.


SERPs Example




Target Audience

The specific group of individuals or customers that a business aims to reach and engage with through its marketing efforts.


Technical SEO

The practice of optimizing a website’s technical elements, such as site speed, mobile-friendliness, crawlability, and structured data, to improve search engine visibility.





This acronym stands for Uniform Resource Locator, which is the unique address that identifies a particular webpage or resource on the internet.


URL Example


User Experience

The overall experience and satisfaction that a user has when interacting with a website, including factors such as ease of navigation, page load speed, and visual appeal.



URL means Urchin Tracking Module. It is a code appended to URLs to track the source, medium, and campaign associated with a specific link, providing insights into the effectiveness of marketing efforts.




Video SEO

Optimization techniques specifically tailored for video content to improve its visibility and ranking in search engine results.


Viral Marketing

It is a term used for marketing campaigns or content that rapidly spreads and gains significant attention and shares through social media and other online channels.



The number of times users access a website within a specific time period.



A blog in video format, where individuals or businesses share their thoughts, experiences, or information through video content. Heart’s TikTok clip about her OOTD is an example of an excellent vlog.


@lme85Dali nagmamadali ako! Get ready with meeee♬ Outfit





An online seminar or presentation delivered via the internet, allowing participants to interact, ask questions, and learn about a specific topic.


Web Vital

Core metrics related to page load speed, interactivity, and visual stability, crucial for providing a positive user experience.



In-depth reports or guides that provide authoritative and detailed information on a specific topic or industry.



Empty space intentionally left between design elements on a webpage, enhancing readability, aesthetics, and user experience.


Example On How To Use Of White Space


Image Source From Siili




XML Sitemap

A file that lists all the URLs of a website, helping search engines crawl and index web pages more efficiently.




Zero-Click Searches

Search queries that are answered directly on the search engine results page, without the need for users to click on any specific search result.


Zero-Click Search Example





Digital marketing is a dynamic and ever-evolving field that plays a crucial role in the success of modern businesses. By understanding the ABCs of digital marketing, businesses can navigate this landscape more effectively and make informed decisions to reach their target audience and achieve their marketing goals.


Engage with OOm, an award-winning digital marketing agency, to stay updated with the latest digital marketing strategies and free up your time so you can focus more on your business operations!