With their main source of revenue being their website, it was vital for them to track and measure their online data to properly set goals and strategies. Thus, OOm’s first step to amend this issue is to give them a helping hand in setting up Google Analytics for their website. With online tracking in place, we were able to build up realistic goals and expectations for the digital campaigns that we plan to promote and draw attention to.
To improve Hilton Gifts’ organic results positioning and brand exposure, OOm managed integrated SEO & SEM campaigns to increase website traffic and brand awareness. OOm also advised that they publish more content to help raise their organic ranking.