Thai to Go

Thai to Go is budget-friendly Thai restaurant that offers dine-in, take-away, and delivery in Singapore. We previously worked with them on their SEO and SEM campaigns in Google and Yahoo. Due to favourable responses for their food delivery services, Thai to Go wanted to further increase their conversion rate with OOm.

Challenge

One of the issues our strategic planning team encountered during our comprehensive analysis of their website was that it suffered from poor user experience. With no clear call to actions and special promotions, web visitors didn’t feel the need to order from their website.

Solution

OOm created a new landing page that features Thai to Go promotions. We want to entice more customers by making sure SEM traffic is directed to the new landing page. We also measured conversions with Google Analytics and used A/B testing to purposely tweak the landing pages and further expedite the conversion rates.

Results

“OOm has significantly increased our sales with the implementation of landing page optimization. We saw a spike of 25% in our daily sales within the 1st day of the experiment. We are delighted with their knowledge and expertise in running a successful digital campaign.”

 

– Nicholas, Owner of Thai to Go