A Guide to Fix Common Errors in Technical SEO Issues

A Guide to Fix Common Errors in Technical SEO Issues


Technical SEO is the optimization process aimed at the crawling and indexing phase of a website. It is named “technical” since it does not relate to promoting or creating content for websites. The primary objective behind implementing technical SEO techniques is to enhance the structure of a site infrastructure.


Technical SEO issues pertain to difficulties or problems within the technical aspects of your website’s search engine optimization (SEO). These concerns typically revolve around crawling and indexing, site architecture, mobile responsiveness, page loading times, and other elements affecting how search engines interpret your webpage.


I. The Most Important Aspects of Technical SEO


A comprehensive SEO strategy must recognize technical SEO as a crucial element. Below is a list of the most important aspects of technical SEO:


The Most Important Aspects of Technical SEO


1. Crawling and Indexing


The crux of technical SEO is ensuring that search engines can effortlessly detect, traverse, and index your website. It entails fine-tuning your robots.txt file and crafting an XML sitemap to aid search engines in navigating through your site.


2. Site Architecture


Making your website properly structured is beneficial for users and search engines to navigate your webpage easily. With a clear site hierarchy and strategic internal linking, you can direct people and search engines towards significant information.


ALSO READ: How Internal Links Can Improve Your SEO?


3. Loading Speed


Google and Bing prioritize page loading speed as a crucial factor in their rankings. User experience is a byproduct of having faster website speeds, which increases the likelihood of being placed higher on search result pages. Techniques for enhancing site speed include image optimization, invoking browser caching, and minimizing server response times.


Many website owners use Google’s PageSpeed Insights to improve site performance. It’s a popular tool for enhancing website speed, user experience, and SEO. The recommendations it provides are widely followed to create faster, user-friendly websites, positively impacting rankings, user satisfaction, and conversion rates.


4. Mobile Optimization


A mobile-friendly site is no longer optional since mobile searches surpass desktop ones. Web SEO optimization needs to be responsive and load quickly on all devices, especially smartphones, to positively influence your website’s search engine results page (SERP).


RELATED: 12 Tips For Making Your Business’s Website Mobile-Friendly


5. Security


Implementing HTTPS encryption on your website ensures trustworthiness as it safeguards the data exchanged between you and your users from interception. Google has explicitly highlighted that HTTPS is a significant technical SEO aspect by ranking signal confirmation.


To guarantee that your website is easily discoverable by search engines, leading to higher rankings, increased traffic and ultimately more conversions.


II. Common Website Errors and How to Fix Them


Website errors can not only be a nuisance for users but also harm your site’s SEO website performance. The common website errors can help you address them effectively. Here are some of the most common website errors and how to fix them:


1. 404 Not Found


404 Not Found


The website error ‘404 Not Found’ is widely recognized as the most prevalent. It transpires when a user aims to reach a webpage that does not exist, caused by reasons like an inactive or incorrect link, typographical errors in the URL or removal of the page altogether.


To resolve the issue, consistently examine your website for any broken links and take the necessary action by correcting them or directing them towards an appropriate webpage.


2. 500 Internal Server Error


500 Internal Server Error


The occurrence of the ‘500 Internal Server Error’ signifies a broad error that arises when the server faces an issue without providing any specific details about it. This kind of error typically pertains to either the website’s coding or its hosting server.


To resolve this, reach out to your hosting provider or web developer for help to resolve the issue.


3. 403 Forbidden


403 Forbidden


When a user attempts to access a webpage or resource without permission, the ‘403 Forbidden’ error arises.


To resolve the issue, review your website’s file permissions and modify them if required.


4. 503 Service Unavailable


503 Service Unavailable


The error message ‘503 Service Unavailable’ implies that the server is currently incapable of processing the request for an interim period. This could transpire due to either excess load on the server or maintenance work being carried out by the administrator.


To resolve the issue, please wait until server maintenance is finished. In case of server overload, upgrading your hosting plan may be necessary.


5. Slow Loading Speed


Slow Loading Speed


A typical website glitch that can result in elevated bounce rates and reduced user contentment is sluggish loading speed. Frequently stems from oversized image files, an excessive number of plugins or subpar coding techniques.


To resolve the issue, enhance website coding, restrain plugin usage and optimize image quality.


Improving your site’s user experience and search engine optimization (SEO) performance can be achieved by fixing these typical website errors. This leads to enhanced visibility, increased traffic, and conversions on your website.


III. How to Find Technical SEO Errors Using Tools


It is imperative to identify technical SEO website errors on your site to boost its visibility and enhance organic search rankings. There are numerous techniques and tools at your disposal that can assist you in detecting these issues.


A. Understanding Technical SEO Errors


Technical SEO issues can hinder your website’s discoverability by search engines. Problems may involve aspects such as: crawling, indexation, security, mobile responsiveness, loading speed or site architecture. The primary approach to rectifying these errors is comprehending their essence.


B. Tools for Finding Technical SEO Errors


Tools for Finding Technical SEO Errors


1. Google Search Console 


Google Search Console is a platform to explore results from Google’s searches; it is an online tool developed by the giant corporation, which allows users to investigate and monitor their website performance in web indexing.


The Google Search Console is an essential free tool that helps you keep track of and resolve any issues with your website’s visibility in the search results provided by Google. It provides beneficial information about how well your site performs from an SEO viewpoint and pinpoints crawl errors or indexation problems for remediation.


2. Screaming Frog SEO Spider


The Screaming Frog SEO Spider tool enables you to scrutinize and evaluate technical aspects of onsite SEO by examining your website’s URLs. It can detect discrepancies such as malfunctioning links, replicated content and shortcomings in your XML sitemap or robots.txt file.


3. SEMrush


SEMrush is an all-encompassing website tool for SEO for a site audit feature. The said feature appraises technical issues related to SEO such as crawl errors, duplicate content and concerns regarding HTTPS and your internal connecting structure.


4. Moz Pro


Moz Pro offers a bundle of SEO instruments, one of which is a website crawler that detects and resolves technical SEO complications. By pinpointing duplicate content, sluggish loading speeds, and other possible hindrances to your SEO performance; Moz Pro equips you with the ability to avoid such pitfalls.


IV. Conclusion


Optimizing a website’s structure and search engine rankings requires technical SEO, which addresses the issue. Important aspects of technical SEO play a crucial role in making your website easily discoverable by search engines. When you fix those 5 common errors mentioned above, you not only enhance your rankings on search engine results pages (SERPs) but also see an increase in organic traffic. Moreover, regularly keeping an eye on things with tools is important to maintain your online success by proactively addressing technical SEO challenges. This way, your website stays in good shape and continues to perform well in the digital landscape. Therefore consistent proactive maintenance contributes well towards improved SERP performance and digital triumphs in online searches


If you have inquiries or need support, feel free to reach out to us for assistance in improving web SEO optimization. Your online prosperity is our priority.