Beyond the festive atmosphere and activities, holidays are also the season of frantic researching, browsing, and shopping. As individuals scramble to get through their holiday lists, businesses must also prepare their websites to respond to this local query demand.
Discover how to optimize your website for better local search visibility during the holidays, allowing website developers in the Philippines to leverage the holiday rush to their advantage.
5 Ways to Optimize Your Website for Better Search Visibility
1. Craft Holiday-Themed Content
Content is your website’s backbone. Crafting holiday-themed posts and articles can surely propel your website to the top of the search engine results page (SERP) when users are doing their holiday research.
Remember, holidays unleash many emotions and learned behaviors; consumers typically give in to these sensations by looking for pieces of content that can replicate or offer this same sense of festivity.
Many businesses often shy away from crafting holiday-themed content due to the fear of retracting from their niche. However, holiday-themed topics, such as gift ideas or seasonal tips, are always safe bets for content. Focus on your products or service offerings and see how they can apply for the holidays. For example, if you’re offering a medical service, like a dental procedure, emphasize how this season paves the way for many sweet treats, subtly highlighting the necessity of your service.
Refreshing your old and existing content can also work if creating new pieces of content is too cumbersome. This tactic could include updating the information on your previous holiday-centric pieces, reframing old blog posts to include holiday contexts, and remaking old content into different formats, like turning an article into a video presentation. This approach makes producing outputs a lot easier and faster. It also allows you to leverage your existing content traffic. Outsourcing an SEO company to process your holiday-content needs can also be practical to save manpower and time for your business.
Remember, publishing content is not only a way to show up in SERPs but also a method to seamlessly integrate your website links, driving traffic to your products or services.
2. Create Holiday-Related Pages
Aside from your content, your website itself also needs revisiting during the holiday season.
One method to tailor your website to the holidays is by creating holiday landing pages. Landing pages spotlight your holiday-centered offerings, like products or deals. It allows for easy redirection once a user clicks on a link or enters a query related to your holiday promotions.
You can also customize your website for the holidays by having a holiday-specific tab in your navigation menu or allowing for custom search. These tactics create a hassle-free method for visitors to explore your seasonal pages, allowing you to pinpoint them exactly to your holiday offerings and simultaneously driving up traffic.
eCommerce websites must also optimize their checkout pages. After all, many users visit your website to potentially avail of a product or service. eCommerce website development must then focus on ensuring a secure and speedy checkout process. Bump up your checkout security and keep the process limited to the essential steps, like product specifications, payment method, and delivery details. A too-dragged-out checkout can dissatisfy a potential customer, leading them to switch platforms.
ALSO READ: How Do You Implement Strict Security Measures on Your Website?
3. Improve Website Performance and User Experience
Thanks to last-minute shopping and long holiday lists, users are often in holiday frenzy when browsing the internet. Due to this, your website must offer supreme performance and experience to ensure your visitors remain on your page.
Test your website’s loading speed. Ensure it responds immediately after a user performs an action, whether clicking on a page or visiting your links. Furthermore, ensure your website can handle the sudden volume of visitors. Remember, a website crashing during high shopping time can mean lost sales and revenue.
User experience should also be emphasized during this time. Chronic website visitors are looking for an easy way to do their holiday shopping, so ensuring they come across simplified navigation and design can guarantee that they stick around your site. Remember, a satisfied website visitor is likely to engage with your site, avail of your products and services, and become a return customer in the long run.
4. Leverage Structured Data
Working on having a visible website also necessitates background work. This instance is where leveraging structured data and schema markup runs necessary.
Holidays are the season for events, promotions, and unique offerings. If your website presents any of the following, here’s how you can use structured data:
- If you have basic HTML and Microdata knowledge, you can manually add the schema markup on your own. Simply generate your markup from Schema.org and embed it to your website’s header.
- Hiring a website developer can also aid you in this process. Provide a list of the schema markup you need and let the professionals handle the background work.
- You can also choose to automate the process by using tools like Google Tag Manager and WordPress Yoast SEO plugin. Navigate these tools’ interfaces and have your schema markup running in no time.
Using structured data provides SERPs with specific details regarding your seasonal offerings. Structured data helps search engines better understand your content and your site. This understanding will then allow you to appear better on specific search results.
For example, if you use structured data for your Christmas Eve event, search engines can easily trace your website and event and show it to a user who entered the query “Christmas Eve event near me.” This process will ensure your website gets more organic clicks and local visitors.
5. Update Your Business Listings
Business listing is another background work that can greatly benefit your website visibility. After all, many holiday shoppers prefer to shop or visit stores that are the most convenient to their needs.
Updating your business listing, such as in Google Business Profile (GBP), with your holiday opening hours, holiday products, and even holiday events allows search engines to show your website to those specifically looking for holiday-related queries, like “what holiday stores near me are open today?”. This process not only boosts your website traffic but also contributes to having physical visitors, particularly if you own a brick-and-mortar store.
A well-crafted business listing will also allow your website to appear multiple times in one SERP. This instance significantly boosts your website traffic by distributing organic clicks to different pages instead of one single page.
ALSO READ: Is DIY Website Development Really Worth It? – 6 Things You’re Missing Out
The Importance of Having an Optimized Website
1. Higher Search Engine Rankings
Remember, a website with reliable content and optimized technicalities is preferred by search engines. Web development in the Philippines then emphasized having an optimized website to win the visibility war easily, even during the holiday outburst, when other websites are vying for top SERP spots.
2. Increased Traffic
The holiday season is a prime browsing time. Having an optimized website allows you to attract more visitors and ensure your website is where they spend their holiday browsing.
3. Heightened Sales Opportunities
It is no secret that more traffic leads to potential sales. Holidays are a spending season, and with your website having visibility, you are guaranteed more customers who are willing to avail of your product or service.
4. Connecting With Visitors
Beyond gaining sales and revenue, an optimized website can be a way to connect with your visitors beyond the seller-customer relationship. Your website is how you present your brand, and if it’s optimized for supreme user satisfaction and experience, your brand can easily be received and perceived by your visitors.
Conclusion
The holidays are hectic seasons not just for individuals trying to tick off their gift lists but also for businesses trying to win their purchases. When venturing through website development in the Philippines, one must place emphasis on ensuring their website performs well regarding local search visibility. After all, a visible website ensures you can leverage the holiday craze fully.
Contact OOm PH and let us help you achieve an optimized website that can thrive even in the most hectic seasons!
