Your website is your digital storefront—it can make or break your online presence. Yet, most websites that are freshly published earn little to no web traffic, suffering from poor discoverability.
Online visibility helps you achieve various marketing goals. Website design and web development in the Philippines have become an integral part of building the credibility and presence of organizations to propel websites one step ahead to discoverability. Combining these two strategies (with the right elements and approach) can boost online conversion by influencing user experience to create engagement and trust and ensuring your website is well-structured for seamless crawl and indexing of your webpages.
Learning these strategies of website design and web development is fundamental to building a solid foundation for building a powerful online presence in the Philippine market. We will further explore how these web design and development strategies can promote better discoverability and how to implement them.
How Website Design & Development Can Impact Your Online Presence?
To learn more about strategies and how we can use them to snowball your advantage and drive online discoverability, we must first understand how website design and development can contribute to building a decent starting point.
While it may seem different, website design and development interconnect. Website design goes beyond aesthetics and charts to build a positive, user-friendly experience and encourage them to stay on the site. Search engines and users value common factors when it comes to website design, such as responsiveness, seamless navigation, and fast loading speed.
On the other hand, website development aims to build a website with elements that foster user interaction, produce interesting site content for engagement, and ensure that its structures are optimized so that search engines can crawl and index pages easily. All these cater towards putting one foot forward to discoverability.
| Aspect | Web Design | Web Development |
|---|---|---|
| Focus | Visual aesthetics and layout of the website | Building and coding the functional aspects of the site |
| Key Elements | Color schemes, typography, images, and UX/UI design | Backend and frontend coding, database management, and functionality |
| Primary Goal | Create a visually appealing, user-friendly interface | Ensure the website functions correctly and is interactive |
| Role | Works on the look and feel of the site | Handles the technical structure and makes the design operational |
The Key Website Design & Development Strategies That Can Make A Huge Difference to Your Online Discoverability
Mobile-First Approach
A good mobile website creates a pleasant browsing experience. With most online users surfing and browsing websites through their smartphones, having a mobile-friendly website is no longer an option. Google has adopted a mobile-first indexing approach, which means that the mobile version of your website is the primary factor used in ranking your site. Therefore, the better your mobile website is, the better its discoverability potential and higher ranking on the search engine result page (SERP).
ALSO READ: Web Development 101 – What Are the Best Features for Mobile Websites?
What the mobile-first approach means for website owners is putting a weight of priority on web design and development efforts toward building, designing, and optimizing your mobile site. Poorly designed and developed mobile versions of websites can lead to higher bounce rates, discourage visitors from staying on your website, and inhibit the growth of a site’s organic traffic. Nevertheless, most web design agencies and website developers in the Philippines can cater to these needs of clients to help refine poorly designed and developed mobile versions of their websites.
Optimizing for Search Engine
Many aren’t aware that a website’s structure can have a significant impact on online visibility. How it is organized and linked together can indicate a website’s navigation quality and how users can access information and different parts of the site with ease. The same experience is applied to search engine crawlers.
Crawlers are bots that browse and ‘crawl’ in the site to search for relevant information and links and index them to the search engine, making it visible when searched across the Internet. An unindexed website will not appear on search engines. Thus, you want users and bots to understand the hierarchy and information inside your website.
Optimizing your website through Search Engine Optimization (SEO) techniques, such as producing relevant and high-quality content and organizing them logically with clear links and categories, is one of the many ones you can implement to boost SEO performance. However, it is best to partner with a trusted SEO company in the Philippines for better results.
Regular Website Updates & Maintenance
Websites that undergo regular updates and maintenance with bug fixes, up-to-date content, and design improvements can make a lot of difference, providing more for their visitors. This sends positive signals to search engines that the website is actively managed. If a website rarely receives updates and maintenance, it may appear outdated and no longer relevant for most users, riddled with broken links, poor security, and abysmal loading speed.
A regular website update and maintenance is a small price to pay for the long-term growth and stability of your website. The time and resources allocated for it dictate your website’s quality and the experience it offers for casual visitors.
ALSO READ: Best Practices & Trends for Enhancing Web Maintenance (For WordPress Website)
Optimized Media
High-quality visuals may look pleasing, but they need proper optimization to be enjoyed and provide an uncompromising experience to site visitors. Uncompressed images can hurt site performance, slowing down a site’s loading speed. A slow-loading website can, in turn, negatively influence user experience. This is a common case for larger and more complex websites, especially in ecommerce.
Proper file formats and engaging content can leverage your site’s media elements for a lower bounce rate. User experience (UX) is often tied to the visual aspects of your website. Thus, a website that has pleasant aesthetics and is capable of performing well can gain a favorable ranking on search engines.
Conclusion
The design and development strategies you choose to implement can shape your online visibility. While riding the trends of web development or search engine optimization in the Philippines may provide a solid anchorage for proliferating your online presence, adopting a user-centric, understanding their needs, and aligning them with your marketing goals will give your site deserving credibility, reputation, and traffic to stand apart from the competition.
To further maximize your online presence and take your website to the next level, consider partnering with a trusted SEO and web development agency in the Philippines. Contact us today and learn how experienced web developers and SEO experts can help with your website’s long-term growth.
