Building strong SEO skills is essential for digital marketers in the Philippines who aim to deliver impactful results for the brands and clients they represent. Following established and trusted SEO experts is one of the most effective ways to stay on top of the latest strategies, trends, and tools in this field considering its dynamic nature.
Stay tuned as we cover top SEO professionals and companies in the Philippines that digital marketers like you should follow. These experts actively make learning SEO accessible by sharing their knowledge across platforms like YouTube, X, Instagram, and LinkedIn. If you’re looking to start a career in digital marketing or SEO, or seeking ways to enhance your proficiency in SEO in the Philippines, the following experts provide valuable, real-time knowledge and practices to help you achieve impactful SEO results for your clients and brands.
SEO Experts Worth Subscribing to on YouTube
Ahrefs TV
Since it started in 2015, Ahrefs TV has become a favorite spot for SEO specialists and digital marketers in the Philippines. The channel offers practical tips on boosting organic traffic, getting more visibility on YouTube, and tackling key SEO topics like keyword research, link building, and Google Ads. By tuning into Ahrefs TV, Filipino digital marketers can find valuable content that helps them build the skills they need to succeed in today’s competitive digital world, making it an essential resource for those offering SEO services in the Philippines.
Semrush Academy
Semrush has been around since 2008 and offers a YouTube channel packed with fresh resources for digital marketers in the Philippines and beyond. In 2020, Semrush opened up its resources through Semrush Academy—a platform designed for marketers eager to enhance their skills in SEO, PPC, content marketing, and social media. With more than 30 free courses available on their YouTube channel, users can dive into valuable content; the same videos are also accessible on their website. This setup lets users earn certifications that boost their CVs and job profiles, helping them move forward in digital marketing.
Must-Follow SEO Influencers on Instagram
OOm PH
OOm PH is a multi-awarded digital marketing agency offering search engine optimization (SEO) and search engine marketing (SEM) services in the Philippines. On Instagram, OOm PH regularly shares informative and engaging content on optimizing brands to achieve desired goals. Their content covers SEO dos and don’ts, tips, and insights into SEO challenges specific to the Philippine landscape, making their Instagram a valuable resource. Following OOm PH can be a great catalyst for growth as a digital marketer or SEO specialist, providing free, practical insights that enhance your skills in the local market.
Yoast
Yoast SEO is a popular search engine optimization solution for WordPress that many digital marketers in the Philippines use. And, guess what? They’re also on Instagram, so you may follow them for more information. Their tagline, “SEO for Everyone,” effectively summarizes their aim. On their feed, you’ll find short and easy-to-understand graphics, as well as reels covering crash courses and featuring SEO tips from SEO specialists from various companies. With a simple tap, you can invest hours in upskilling while on the go—ideal for busy Filipinos eager to expand their knowledge!
Top SEO Experts on X for Instant Updates
Moz
Moz is a well-known SEO software company that provides tools to help businesses improve their search engine visibility and rankings. This tool is trusted by those involved in SEO marketing in the Philippines. On X (formerly Twitter), you can follow them—boasting over 500k followers, they regularly share links to their latest content, including crash courses and blog posts about SEO, keyword research, targeting, webinars, and more. They even have a podcast you can tune into. So if X is your social media platform of choice, Moz is one of the best accounts to follow for incorporating ongoing learning into your daily routine.
Search Engine Land
Search Engine Land is a daily publication and info hub where you can catch up on the latest news in the search engine industry. They cover everything from SEO and PPC to search engine marketing tips, tactics, and strategies—plus in-depth analysis on these topics and more. For digital marketers in the Philippines, following them on X is super beneficial; they provide the hottest news updates. Search Engine Land also keeps you in the loop with Google updates, which are crucial for optimizing websites for the brands and clients you represent. They don’t just share the updates either—they also offer tips on how to meet the requirements that come with them.
Key SEO Figures on LinkedIn to Follow
Danny Sullivan
Danny Sullivan is a key figure in the SEO landscape, currently serving as the Google Search Liaison. In his position, Danny addresses various search-related issues and actively collects feedback to foster better solutions. For anyone looking to stay on top of SEO trends and updates, following Danny is invaluable; he shares insights not only on Google’s core updates but also offers his perspectives on a wide range of SEO topics, making his content a must-see for digital marketers in the Philippines seeking to enhance their strategies.
Aleyda Solís
Aleyda Solís is an internationally recognised SEO Consultant and founder of Orainti, her own SEO business. She also contributes to famous sites such as Search Engine Land, Search Engine Journal, and Moz, so her views are accessible to a large audience. Aleyda has presented at various conferences worldwide, offering her knowledge in both English and Spanish. For Filipino digital marketers, following Aleyda on LinkedIn is an excellent choice—she routinely gives updates on the newest SEO trends and Google adjustments, as well as important tools to help you improve your abilities and methods.
Why Follow SEO Experts to Learn SEO in the Philippines?
Why Should You Follow SEO Experts Online
- Stay Current with Industry Trends
- Access Free, Practical Resources
- Develop Confidence with Real-World Experience
Gain Up-to-Date Industry Insights
SEO trends, practices, and tools shift frequently and unexpectedly, especially with the growing influence of AI. For Filipinos, who spend a significant amount of time online, this offers a unique advantage. According to DataReportal, the Philippines had 86.75 million social media users at the start of 2024, comprising 73.4 percent of the population. With such active online engagement, digital marketers in the Philippines can transform their social media time into a learning resource by following SEO experts who share timely insights and practical know-how to strengthen their skills.
Free Industry-Relevant Resources
In a consumer-driven country like the Philippines, gaining comprehensive knowledge in fields like search engine optimization (SEO) can feel challenging. According to IIDE, a digital marketing training institute, SEO courses in the Philippines range from PHP 1,500 to PHP 53,640, with durations spanning a few hours to several days. Typically, it takes one to three months to grasp SEO basics and learn essential tools for brand optimization, while true mastery may require at least a year.
Given these costs and the time commitment required, enrolling in a formal program in Manila can be a significant investment. This also doesn’t account for other personal factors, such as time availability outside work, preferred learning methods, and individual learning pace. Fortunately, free, up-to-date resources on SEO are available across the social media platforms that Filipino digital marketers already use. It means you can build and enhance your SEO skills without a significant financial commitment.
Building Confidence and Hands-On Expertise
Search engine optimization in the Philippines is best learned through practical application, not reading books and articles. SEO requires real experience—researching, optimizing, monitoring, and refining strategies over time. Following established digital marketers gives you the chance to observe proven techniques in action, almost like peer learning. Many experts and brands offer curated content, such as interactive exercises and practical activities you can try applying on a live account or project you’re working on.
By engaging with the practices of seasoned professionals, you’ll gain insights and skills that match the digital landscape in the Philippines and the brands you represent. You’ll also develop a deeper understanding of when and how to use specific techniques, enhancing both your confidence and your practical skill set. This real-world exposure empowers digital marketers to make informed decisions and apply best practices confidently in their projects.
ALSO READ: Consulting an SEO Agency in the Philippines: What Does It Do to Your Rankings?
Conclusion
Following recognized SEO experts on social media enables digital marketers and SEO specialists in the Philippines to gain important insights and keep up with the newest trends. With the rapid changes in SEO, particularly due to AI advancements, ongoing learning is crucial. By leveraging the right resources, Filipino digital marketers can confidently navigate the digital landscape and enhance their strategies for success. Embracing these opportunities will empower them to achieve impactful results for their clients and brands.
For professional digital marketing expertise and optimal results, contact OOm PH at (02) 8283 3168. We are ready to assist with any digital marketing concerns or needs.
