Optimizing Your Brand’s Presence: A Social Media Image Size Handbook (2024)

A Social Media Image Size Handbook (2024)


Visuals play a pivotal role in capturing audience attention and conveying messages effectively. To ensure your content stands out, understanding the ideal image sizes for various platforms is crucial. This guide explores the optimal image dimensions for popular social media platforms and offers best practices for creating visually appealing content.



Facebook, the social media giant, serves as a digital hub for personal and business connections. Properly sized images ensure that your profile and shared content look professional and are displayed optimally on users’ news feeds.


Facebook Image Sizes


A. Profile Picture

Your Facebook profile picture serves as the digital representation of your online identity, displayed prominently on your Page across various devices. It appears at 176 x 176 pixels on computers and 196 x 196 pixels on smartphones. Choose a clear, recognizable image that aligns with your personal or brand identity.


B. Cover Photo

The cover photo provides a broader canvas for creative expression. Measuring 820 x 312 pixels, it offers an excellent opportunity to showcase your brand personality. Consider aligning your cover photo with current promotions, events, or simply reinforcing your brand aesthetics.


C. Shared Image/Link

Regular posts demand attention to detail, and using images with dimensions of 1200 x 630 pixels ensures your shared content is visually appealing. This size strikes a balance between clarity and load time, enhancing the overall user experience.


D. Stories

Facebook Stories is a feature that allows users and businesses to share photos and short videos that disappear after 24 hours. These posts are displayed at the top of the user’s News Feed, offering a prominent placement to grab the attention of your followers.


The ideal Facebook stories should have a resolution of 1080 x 1920 pixels and an aspect ratio of 9:16 to 1.91:1.


E. Panorama

Panorama, also known as 360° photos, allows people to interact with the image and see everything in it by moving their device from left to right and vice versa. For Facebook, use pictures that are at least 30,000 pixels in one direction, and the total size should be under 135 million pixels. Make sure the aspect ratio is 2:1.



F. Ad Images

For Facebook ads, there are various image sizes to take note of, such as:


Facebook Ad Images



High-quality visuals are crucial on Instagram, as it is a platform focused on visual content. Proper sizing ensures that your images are clear and engaging.


Instagram Image Sizes


A. Profile Picture

Your profile picture on Instagram is shown at 110 x 110 pixels, but the actual image files are stored at 320 x 320 pixels. This picture is like your online calling card. Make sure to upload a clear and easily recognizable image that reflects who you are or your brand.


B. Photo Thumbnail

Photo thumbnail is a small preview version of your social media posts on Instagram. Even though its display size is 161 x 161 pixels, its recommended upload size is 1080 pixels wide.


C. Feed Photo

A feed photo, on the other hand, represents the actual image size of your social media marketing campaign. In 2015, Instagram only permitted square photos. Now, you can use square, landscape, or portrait photos for your feed.


Type Of Post Image


D. Story Image

Make sure your Instagram stories are either 600 x 1067 pixels or 1080 x 1920 pixels, with a 9:16 ratio. Stories last only 60 seconds, so plan and record within that time. Leverage this space for engaging behind-the-scenes content, promotions, or announcements.


E. Carousel Image

A carousel post is like a photo album on social media where you can share up to ten pictures or videos at once. People can swipe left or right to see all the content in your Instagram post. Here’s an example of how it looks.



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F. Ad Images

Making Instagram ads with the right picture sizes can be trickier than regular Instagram posts. To help, here’s a handy list of sizes for your Instagram ads:


Instagram Ad Images



Professionalism is key on LinkedIn. Properly sized images contribute to a polished and well-presented profile.


LinkedIn Image Sizes


A. Profile Picture

Maintain a professional presence on LinkedIn with a 400 x 400 pixels profile picture. Opt for a high-quality image that exudes professionalism and aligns with your industry but guarantee its file size is not more than 8 MB.


B. Shared Image/Link

When posting updates, shared images or links should be sized at 1200 x 627 pixels. This ensures your content is visually appealing and stands out in the LinkedIn feed


C. Company Cover Photo

Another social media marketing creative you should prepare for LinkedIn is your company page cover image. It should have your main business offerings at the top of your business page.


Enhance your company’s presence on LinkedIn with a cover photo measuring 1128 x 191 pixels with a 1.91:1 aspect ratio and a maximum file size of 4 MB. This visual element provides an opportunity to reinforce brand messaging and values.


D. Ads

Like on the rest of the social media platforms, the ad formatting on LinkedIn can also be more complex than the organic social media marketing campaigns. Below are the things you should know so you are ready when you layout your ads.


LinkedIn Ad Images



Pinterest is a visual discovery platform, and using the recommended sizes ensures that your pins are visually appealing and stand out in users’ feeds.


Pinterest Image Sizes


A. Profile Picture

Maintain a polished presence on Pinterest with a profile picture of 165 x 165 pixels. Choose an image that aligns with the aesthetic of your boards and pins.


B. Collection Pin

Pins on Pinterest should ideally be 1000 x 1500 pixels. This size ensures your pins are visually appealing and stand out on users’ boards.


C. Board Cover 

Board cover images on Pinterest should measure 340 x 340 pixels. These small yet impactful visuals contribute to the overall aesthetic of your Pinterest profile.


D. Story Pins

For Story Pins, utilize images with dimensions of 1080 x 1920 pixels. Craft visually engaging stories to captivate your audience on this platform.


E. Ad Images

Pinterest ads perform best with images sized at 1000 x1 500 pixels. Optimize your ad content to align with the visual preferences of Pinterest users.


Pinterest Ad Image Sizes



Consistent and properly sized visuals improve the overall look of your YouTube channel, making it more attractive to viewers.


YouTube Image Sizes


A. Channel Profile Picture

Your YouTube profile picture should be 800 x 800 pixels. Choose an image that is visually striking and easily recognizable across platforms.


B. Video Thumbnail

Thumbnails for YouTube videos should be 1280 x 720 pixels. Craft thumbnails that are compelling and provide a glimpse into the content of your videos.


C. Channel Banner

Channel banners on YouTube should measure 2048 x 1152 pixels and the file size should be not more than 6 MB. Utilize this space to create a visually appealing introduction to your channel, incorporating branding elements and messaging.


D. Video Uploads

When uploading videos to YouTube, maintain a 16:9 aspect ratio for optimal viewing across devices. This ensures your videos display correctly and provide an immersive viewing experience.


E. Video Watermark

Video Watermarke will appear on the lower right corner of YouTube videos, which become a trademark of a YouTube channel. This image’s recommended resolution is 150 x 150 pixels and should not be more than 1 MB. 


F. YouTube Ads Image Sizes

Pay attention to the size of your YouTube ads—they’re trickier than regular videos. We’ve listed the key image sizes for each type of ad to help you make your YouTube Ads look their best.


YouTube Ad Image Sizes



TikTok is a popular short-video app. Making your videos the right size is important for getting more views and making your profile stand out.


TikTok Image Sizes


A. Profile Picture

On TikTok, your profile picture measures 200 x 200 pixels. Make a memorable first impression by selecting an image that is eye-catching and aligns with your content.


B. Video 

To make great TikTok videos, use 1080 x 1920 pixels with a 9:16 shape, and keep the video under 10 minutes.


C. TikTok Carousel

For best results when it comes to TikTok carousel images, guarantee its resolution is 1080 x 1920 pixels. The recommended aspect ratios for TikTok carousel images are 9:16 or 1:1. However, you can also share images with a 4:5 ratio.


D. TikTok Ads Image Sizes

TikTok has different ad types like pictures and videos, such as In-Feed and TopView Ads. To make your ads or paid social media posts work well, make sure your images and videos are the right sizes. 


For videos, go for 9:16, 1:1, or 16:9 ratio, with at least 540 x 960 pixels resolution. Keep videos 5 to 60 seconds long, and under 500MB. TikTok suggests 9 to 15 seconds for the best outcome. Ads with pictures should be 540 x 960 pixels to look good and get noticed on TikTok. Keep it simple and eye-catching for the best impact.


Google Business Profile

Google Business Profile (formerly known as Google My Business) images contribute to the first impression users have of your business. Proper sizes enhance visibility and professionalism.


Google Business Profile Image Sizes


A. Profile Photo

On Google Business Profile, your profile photo should be a clear and professional 250 x 250 pixels. This image serves as the face of your business on Google’s search and map results.


B. Cover Photo

The cover photo on Google Business Profile should be 1080 x 608 pixels. Utilize this space to showcase the exterior of your business or highlight key offerings.


C. Post Image

When creating posts on Google Business Profile, use images with dimensions of 1200 x 900 pixels. Visual content in posts enhances engagement and informs potential customers about your offerings.


General Best Practices


A. Image Formats and Quality

Opt for high-resolution JPEG or PNG formats to maintain image quality across platforms. High-quality visuals contribute to a positive user experience.


B. Accessibility Considerations

Ensure your images are accessible to all users by incorporating descriptive alt text. Consider color contrast to enhance visibility for individuals with visual impairments.


C. Responsive Design for Mobile Platforms

Design with mobile users in mind, ensuring your images look great on various devices and screen sizes. Responsive design enhances the user experience and accommodates the diverse ways people access social media.


Tools and Resources


A. Online Tools for Image Resizing

Explore user-friendly tools like Canva, Adobe Spark, and PicResize for easy image resizing. These platforms simplify the process, allowing you to create visually appealing content without extensive design knowledge.


B. Recommended Design Software

For more advanced image editing, consider using professional design software like Adobe Photoshop or Illustrator. These tools provide a robust set of features for creating polished and visually striking visuals.



Optimizing your visual content is non-negotiable in the world of social media. By adhering to the latest image size guidelines, you’ll ensure that your brand remains visually consistent and engaging across all platforms.


Stay creative, stay consistent, and watch your online presence flourish in the visually dynamic world of social media. Contact OOm Philippines if you need help in improving your business’s social media marketing campaigns!