Video marketing has become more relevant in the past few years, as more and more marketers have been using videos for marketing.
For example, according to a survey, 61% of marketers used videos as digital marketing tools in 2016. The numbers have increased ever since, with 86% of marketers now using videos in 2021.
No doubt that videos are relevant in today’s digital marketing landscape. With video marketing, you can create bite-sized pieces of content that will help you attract customers, generate leads, and drive sales.
High-quality videos can quickly drive traffic to your website. Once you distribute your videos to a broad audience on various digital platforms, you can engage with more potential customers.
To find out the benefits of video marketing for your digital marketing campaigns, check out the video here:
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1. Improve Your Level of Social Media Engagement
Compared to texts and images, videos on social media can generate 1,200% more shares for your social media marketing campaign. Most videos are entertaining and easily understandable, which means people are more likely to share videos than texts or images.
Use videos to spark interests and generate leads by sharing high-quality video content on social media. You have a better chance of driving more traffic to your website.
For instance, try posting more videos on social media marketing platforms like Facebook, Twitter, and Instagram to reach more people. In doing so, people from all across the social media landscape can discover your videos, which should help you engage with more potential customers as a result.
2. Acquire More Web Traffic
The goal of SEO is to improve the quantity and quality of organic traffic to your website. Fortunately, by sharing quality videos with your target audience, you can obtain 41% more web traffic, allowing you to attract more potential customers and boost sales.
3. Increase Dwell Time on Your Website
Statistics show that the average Internet user spends 88% more time on a website. Integrate a few engaging videos into your website to provide your customers with a remarkable digital experience.
Eventually, your video marketing strategy will drive more organic traffic. Videos with compelling content can encourage your customers to explore other parts of your websites. In that case, upload two or more high-quality videos on your website to boost your SEO rankings even further.
4. Increase the Likelihood of Customers Buying your Products
According to Forbes, 90% of customers stated that videos influenced their purchasing decisions. A short product video can be the deciding factor that will determine your customer’s purchase.
Besides writing well-detailed descriptions and using high-quality images, your videos can show customers everything they need to know about your products. Showcase the best qualities of your product through videos to encourage your customers to make a purchase.
Conclusion
Videos are one of your most effective digital marketing tools. Use them to your advantage by incorporating videos in your marketing strategies to reach more customers. Not only will it help you expand your reach, but video marketing should also boost your SEO rankings, gain leads, and boost sales.
Contact our SEO agency in Singapore at 6391-0930 to know more about video marketing and how it can help your business grow.