Web Development in the Philippines – How to Improve Your Website for Better Reach & Engagement?

How to Improve Your Website for Better Reach & Engagement

 

Establishing a website has become a common strategy for businesses in increasing brand visibility and driving sales in an internet addicted country like the Philippines, where a large portion of the population relies on the internet for services like e-commerce, entertainment, healthcare, tourism and news. However, with many businesses employing the similar approach, merely having a website is no longer sufficient and poses the question: how can your business improve its website to achieve better reach and engagement?

 

Today, we’ll explore some practical insights into web development in the Philippines, sharing tips to help your website shine amidst the competition.

 

ALSO READ: Is DIY Website Development Really Worth It? – 6 Things You’re Missing Out

 

Conduct Thorough Keyword Research

 

The first thing you want to do is to conduct thorough keyword research if optimizing your website for better reach and engagement is your goal. Doing so would enable you to know what keywords your target audience is using in searching for information related to your business and the industry in which it operates. It would also enable you to strategize how to utilize such keywords in tailoring your content to the needs of your audience.

 

Effective keyword research is essential for achieving optimal results, and the methods employed should align with your business’s specific goals and market conditions. A common strategy is to conduct competition analysis where they observe how your competitors do their business, employing customer-centric research, observing the volume and deciding which keywords to prioritize, using long-tail keywords for a more niche market, and employing local SEO or location-based keywords if need be. With the aid of a reputable SEO agency in the Philippines, all of these are possible.

 

Create Relevant, Engaging, High-Quality Content

 

Engaging content that offers accurate and entertaining insights into your company and products not only answers your audience’s pressing questions but also invites them to dive deeper into your website—this exploration can ultimately spark their interest, leading to inquiries or even purchases. It builds trust among your audience and authority over the market. Search engines like Google will recognize your website as relevant and lead your audience to you.

 

Website developers in the Philippines have formulated a range of proven strategies that you can implement to significantly enhance your online presence. A priority should be maintaining a business blog or creating long-form content—this is essential as it allows you to introduce your business thoroughly to potential customers. In terms of format, it’s best to stick with evergreen structures, such as lists, tips, how-tos, and product reviews. Ensure the titles are compelling and always remember to incorporate your keywords naturally while interlinking them to relevant pages on your website.

 

Tips to Enhance Your Website for Better Reach

Tips to Enhance Your Website for Better Reach
Conduct comprehensive keyword research.

Conduct comprehensive keyword research.

Create relevant, engaging, and high-quality content.

Create relevant, engaging, and high-quality content.

Optimize your website's user interface (UI) and user experience (UX)

Optimize your website's user interface (UI) and user experience (UX).

Improve page loading speed

Improve page loading speed.

Implement effective technical SEO practices

Implement effective technical SEO practices.

Build high-quality backlinks

Build high-quality backlinks.

Foster a robust social media presence

Foster a robust social media presence.

 

Optimize Your Website’s UI and UX

 

With your content crafted using various SEO strategies, you’re now set to upload it to your website for your audience to access. However, not just any platform will suffice. The user interface and user experience are crucial factors that significantly impact your website’s reach and engagement. The quality of the platform of your content is as important as your content itself. Your efforts would still be in vain, no matter how relevant and engaging your content may be if it cannot be accessed easily.

 

Consumers usually have straightforward expectations in websites: they want a clean, attractive design, easy navigation, and fast access to the information they are after — and since most people browse on their phones, the site should also be mobile-friendly. Should you be able to follow all these, you can expect an influx of conversion rates. Simply put, the people visiting your websites could potentially be paying customers. It must be easy to navigate, giving interactive elements that follow the visual hierarchy and it should follow a consistent and cohesive design adhering to your brand.

 

Essential UI and UX Tips

Clean, intuitive layout

Clean, intuitive layout

Mobile responsiveness

Mobile responsiveness

Streamlined navigation

Streamlined navigation

Interactive elements

Interactive elements

User feedback iteration

User feedback iteration

Essential UI and UX Tips

 

Improve Page Speed

 

Having your website accessible to your target market is just the first step; it doesn’t automatically ensure that visitors will engage with your content or stick around. One significant aspect that influences their experience is page speed. If your site loads slowly, visitors quickly lose interest and may leave before seeing what you offer. This can lead to higher bounce rates, negatively impacting your search rankings.To keep potential customers engaged, it’s crucial that your website loads quickly.

 

In an age where everything is expected to be provided swiftly, people are conditioned not to wait for slow web pages. If you lose visitors due to poor user experience because of slow page speed, you risk getting a high bounce rate—search engines like Google view this as a clear indicator that your content lacks relevance or value, which can result in lower search rankings. This decline in visibility can spark a vicious cycle of dwindling traffic and a weaker online presence, which in turn harms your brand’s credibility.

 

Keep in mind that bounce rate is crucial—it influences how search engines evaluate your site and directly affects your rankings, which means potential customers might struggle to find your business. If you overlook this aspect, you risk getting lost in the search engine results pages (SERPs), leading to diminished visibility. Additionally, page speed isn’t merely a desktop issue—it’s just as vital for mobile users, who expect swift loading times. When you make optimizing page speed a priority, you not only improve user experience but also increase your chances of higher conversion rates, since happy visitors tend to engage more and make purchases.

 

The following actions are crucial to enhance page speed:

 

  • Optimize images by compressing their size without sacrificing quality and ensuring the correct format.
  • Minimize HTTP requests by combining CSS and JavaScript files and removing unnecessary plugins and scripts.
  • Reduce server response time by upgrading your hosting plan, using a dedicated server, fixing broken links, and more.

 

From a business owner’s standpoint, doing these might seem a lot. However, remember that there are various SEO services in the Philippines offered by reputable SEO companies that you can readily avail of.

 

ALSO READ: SEO Strategy 101 – Should You Go for Faster Loading Speed or Rich Media?

 

Implement Technical SEO

 

Another thing to note is optimizing the technical SEO aspect of your content so search engines can crawl, index, and rank your website on the SERPs — making it easier to find. Search engines have guidelines that businesses need to follow to appear on the SERPs, which typically include best practices for keyword usage, site speed, mobile-friendliness, and the use of structured data and schema markup. By implementing these elements, you help search engines better understand your business, products, or services, which could gain you visibility through featured snippets and bring more traffic to your site.

 

It is also critical to trust secure websites, as they rank higher and have already built user trust. Technical SEO also involves auditing and fixing broken links to prevent dead-ends that can hurt user experience. You can tackle this by monitoring site performance with SEO tools like Google Search Console and using tools such as Screaming Frog and SEMrush to check for broken links, duplicate content, and missing meta tags.

 

Technical SEO Checklist

Technical SEO Checklist
Use schema markup to help search engines understand your content better

Implementing Structured Data

Use schema markup to help search engines understand your content better.

Regularly check and fix broken links to enhance user experience and improve crawl efficiency

Auditing for Broken Links

Regularly check and fix broken links to enhance user experience and improve crawl efficiency.

Implement HTTPS to build trust with users and improve search rankings

Ensuring HTTPS Security

Implement HTTPS to build trust with users and improve search rankings.

Craft unique and relevant title tags and meta descriptions for each page to improve click-through rates

Optimizing Meta Tags

Craft unique and relevant title tags and meta descriptions for each page to improve click-through rates.

Utilize tools like Google Search Console and Screaming Frog to monitor website performance and identify issues

Monitoring Site Performance

Utilize tools like Google Search Console and Screaming Frog to monitor website performance and identify issues.

 

Build Backlinks

 

Consider building backlinks, which is acquiring hyperlinks from other websites so that search engines would know that your website is credible and authoritative. But spamming content on other websites to garner backlinks will not do, websites should be relevant to your business. A business could rely on guest blogging by writing articles for websites with links to your site or maybe producing shareable content like infographics, blog posts or research. They could also reach out to websites and influencers.

 

Foster A Formidable Social Media Presence

 

Ultimately, going the extra mile can greatly enhance your business’s success. As a business, you must know where the people are, and you must go where they are. The majority of the people in the Philippines spend their time on various social media websites. For those in eCommerce, investing in e-commerce website development enables them to create a seamless shopping experience that integrates well with their social media presence. By establishing a presence on these platforms, you can get your message across and offer them any information they may find valuable so they can visit your website. Once you do, you have to foster a positive relationship by engaging with your audience and nurturing that relationship in hopes that they may communicate their experience with your business to their peers.

 

Conclusion

 

Times are constantly changing. As a business owner, you must stay open to change and adapt quickly. Search engines are designed to deliver accurate, relevant, and engaging content to users, and they frequently update the factors that influence rankings on SERPs. It means you cannot afford to focus on just one area. To achieve the engagement and reach you are aiming for, you need to consistently work on all aspects with dedication.

 

For professional digital marketing expertise and optimal results, contact OOm PH at (02) 8283 3168. We are ready to assist with any digital marketing concerns or needs.