What Are Semantic Keywords & How It Can Affect Your SEO Strategy?

What Are Semantic Keywords & How It Can Affect Your SEO Strategy


What Are Semantic Keywords?

Semantic keywords, often referred to as “semantic”, are an integral part of the broader concept of semantic search. Semantic search involves understanding the user’s intent and the contextual meaning behind their search queries rather than just matching keywords.


It indicates that search engines like Google want to fully understand users’ queries so they can provide more relevant and related results. Understanding semantic keywords is essential in the Philippines, where local SEO is important.


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For example, the topic you would like to target in your article is cars—the semantic keywords you can use are automobiles, vehicles, automobiles, autos, car models, vehicle types, and automobile manufacturers.


Below are other examples of semantic keywords for various topics:


Topic: Healthy Eating
Semantic Keywords: nutrition, diet, balanced meals, healthy foods, dietary choices, nutrition facts, meal planning


Topic: Artificial Intelligence
Semantic Keywords: machine learning, deep learning, neural networks, AI algorithms, artificial neural networks, natural language processing


Topic: Travel
Semantic Keywords: tourism, vacations, travel destinations, holiday spots, tourist attractions, travel tips


Topic: Environmental Conservation
Semantic Keywords: sustainability, eco-friendly practices, conservation efforts, green initiatives, environmental protection, climate change solutions


Topic: Social Media
Semantic Keywords: online networking, social networking, social platforms, social media trends, digital communication, social networking sites


Topic: Health and Wellness
Semantic Keywords: well-being, fitness, mental health, self-care, healthy lifestyle, holistic health, wellness tips


Topic: Technology
Semantic Keywords: innovation, gadgets, tech trends, electronic devices, cutting-edge technology, IT industry, tech advancements


Topic: Cooking
Semantic Keywords: culinary arts, recipes, cooking techniques, kitchen tools, gourmet cuisine, culinary skills, food preparation


Topic: Finance
Semantic Keywords: personal finance, investments, financial planning, money management, banking, financial markets, budgeting


4 Benefits of Using Semantic Keywords

Let’s explore the four significant benefits they bring to your SEO strategy:


4 Benefits of Using Semantic Keywords


1. Improved Search Engine Ranking


Semantic keywords help your content appear in relevant search results. By matching your user’s search intent, you can increase the likelihood of ranking higher on search engine results pages (SERPs).


2. Better User Experience and Relevance


When your content aligns with what users are searching for online, it enhances the users’ experience. You can expect more visitors to engage with your business’s website, reducing bounce rates and improving overall relevance.


3. Diversification of Keyword Strategy


Even though people use words to communicate with others, some use words or phrases differently. Expanding your keywords strategy to include semantic keywords can help diversify your content and attract a wider audience. If done correctly, it can be beneficial for local SEO in the Philippines, where varied search queries are common.


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4. Enhanced Content Discoverability


By including semantic keywords, you increase the chances of your content being discovered by users who might not have found it through traditional keyword optimization alone. That is vital, given that 46% of Google searches are for local information, and 97% of search engine users seek out local businesses online.


3 Ways Identify Semantic Keywords

Discovering semantic keywords is a crucial aspect of your SEO strategy. Here are some methods to identify them:


3 Ways Identify Semantic Keywords


1. Keyword Research Tools


Use specialized keyword research tools that can identify semantic keywords related to your primary keywords such as:



These tools provide suggestions for related keywords and phrases, helping you identify semantic variations.


2. Analyzing SERPs


Examine the SERPs for your target keywords. Look for related terms and phrases that appear in the top-ranking pages. These can be potential semantic keywords to include in your content.


Google Search Autocomplete Suggestions


Also, analyze the related keywords and phrases that appear in the search results, as Google often displays semantic variations in the “People also ask” and “Related searches” sections.


3. Assess Competitor Content


Believe it or not, you can learn something from your competitors. Give it a try and look at the content produced by your competitors and identify the keywords they are targeting. Doing so should give you insights into related keywords relevant to your niche, which you can use to improve your content and rank higher.


3 Common Mistakes to Avoid When Using Semantic Keywords

While semantic keywords offer numerous advantages, there are common pitfalls to watch out for:


3 Common Mistakes to Avoid When Using Semantic Keywords


1. Misinterpretation of Semantic Keywords


Semantic keywords are words or phrases that are related to your primary keyword and provide context to search engines about the topic of your content. Misinterpreting these keywords can lead to irrelevant content. Here are some aspects to consider:


  • Relevance: Ensure the semantic keywords you choose are relevant to your content. Using unrelated terms can confuse search engines and users.
  • User’s Intent: Understand the intent behind the semantic keywords. Users might be looking for information, products, or solutions. Tailor your content to fulfill their specific search intent.
  • Synonyms and Variations: Never assume that all synonyms are interchangeable. Some may have subtle differences in meaning. Use synonyms that fit the context of your content.


2. Overlooking User Intent and Context


Focusing solely on keywords without understanding user’s search queries can lead to subpar content. Before incorporating semantic keywords, research the intent behind the user’s search query. Are they seeking information, looking to make a purchase, or trying to solve a problem? Tailor your content to align with user intent and provide valuable information. Contextual relevance is a must when improving your search rankings and user engagement.


3. Keyword Stuffing


Keyword stuffing is a well-known SEO mistake, especially when working with semantic keywords. Overloading your content with too many keywords, including semantic ones, can hurt your SEO efforts. It makes your content less readable and violates search engine guidelines.


Instead, focus on creating high-quality, informative content that incorporates keywords and semantic variations as naturally as possible. Use them where they fit naturally, ensuring that the content flows smoothly for the reader.



Understanding the power of semantic keywords is extremely important. These keywords provide a means to connect with your target audience on a deeper level, improve your search engine rankings, and enhance the overall user experience.


You can guarantee that your digital presence remains relevant, informative, and competitive, especially in the context of local SEO, when you have understood, identified, and effectively incorporated semantic keywords into your campaigns.


Contact OOm Philippines, a leading SEO agency, at (02) 8283 3168 if you want to stay tuned to semantic SEO, including other digital marketing trends, and continue to evolve your strategies to meet the dynamic demands of the digital world.