Search engine optimization (SEO) is a delicate and complicated process best reserved for experienced practitioners to mitigate the risk and maximize the optimization. However, outsourcing a trusted expert SEO company in the Philippines requires more efforts involving research and careful assessment, especially for startups and smaller enterprises where budgets and in-house staff are thin.
If you plan to work directly with an SEO agency in the Philippines or contract a remote SEO specialist, this guide will help you be informed about what crucial decisions you can make.
Outsourcing SEO in the Philippines – The First Few Things You Need to Know
SEO continues to grow in demand among businesses of all sizes, from small startups to larger enterprises. Extensive SEO effort may be crucial for companies requiring better visibility and search engine rankings, so frequently, budget and time are resources at stake when hiring a specialist.
However, SEO services in the Philippines are not hard to come by as more and more agencies and experts can claim to provide the right solution. Still, managing your expectations is one crucial step to be aware of before moving your foot forward.
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Managing Your Expectations: What Should You Expect in Reality?
Your expectations may derive from your perception—your understanding of what SEO is and what an SEO specialist or agency may bring. No matter what the contractor or company may promise to you, SEO is neither magic nor an overnight miracle. It is a gradual process that spans a few months for results to show. SEO will not instantly catapult your website to the limelight of search engine result pages (SERP) in days, let alone hours.
So why does SEO seem to be a grinding process that takes a long time? Well, it is because of the search engine’s algorithm, which frequently updates, becoming more complex albeit improving its precision in providing more accurate, relevant, and meaningful results to its users. A simple adjustment or tweak (such as stuffing keywords into your website content) will not help you land the top spot. A primary component of a solid and working SEO involves strategy and approach that encompasses aspects and factors, such as backlinks, site speed, user experience, indexing, etc.
SEO is an ongoing process and a commitment, which is why we must be careful when outsourcing an SEO service in the Philippines.
Defining Your Objectives: What Should It Be?
Ask yourself what you want to achieve with SEO. The answer to the question will help you guide your outsourcing process to find the right specialist with the credibility and experience to provide a solution that aligns with your goals.
your seo objectives could be
Once your objectives are clear and well-defined, ensure that the SEO expert understands them fully. An ideal SEO service provider will listen to your goals and provide insights about how they can be achieved realistically, with outlines and steps to meet them.
Cultural Understanding & Compatibility – What Should You Know?
Despite the Philippines having a solid grasp of English with shared cultural similarities with Western countries, the SEO expert or agency you choose should know your target market’s nuances.
For instance, if your target market is primarily in Singapore, the SEO expert should be familiar with British English, local customs, and the specific search behaviors of users in that region. This understanding can make a significant difference in the effectiveness of your SEO efforts. At best, you would not want to hire an SEO agency outside of Singapore to do the work since cultural compatibility is something to consider as it extends to how you work together effectively. You would want, as much as possible, to opt for an SEO specialist in the Philippines.
5 Things to Look for When Outsourcing An SEO Expert in the Philippines
1. Proven Industry Expertise
SEO constantly shifts and evolves. Industry trends may come along the way, so the strategies and approaches for optimization vary. An SEO expert must have experience working with businesses similar to yours. For example, if you operate in a highly competitive industry, you would want to hire someone who knows specific challenges and nuances of that sector.
While most SEO service providers in the Philippines, with a portfolio worth years or decades of experience, may charge more significantly, you can rest assured that they have the knowledge, experience, and expertise to help clients achieve measurable results. Additionally, you can request case studies from them or testimonials from previous clients to gauge the effectiveness of their strategies.
2. Transparency & Ethical Practices
The expert or agency you choose should adhere to white-hat SEO practices—those that comply with search engine guidelines and focus on sustainable, long-term results. Be wary of anyone who promises quick “fixes” or “guaranteed” top rankings, as these often involve black-hat deceptive techniques, which can result in penalties from search engines.
Ask them about their practices and see if they are transparent enough about their methods since they should be able to explain their strategies in detail. An ideal SEO company or specialist must also provide regular progress reports to keep you informed about the campaign status.
3. Tailored SEO Strategies
SEO is not a one-size-fits-all solution, and your business will have its own unique needs that require a customized or tailored strategy. Any fitting SEO agency in the Philippines or local specialists will take the time to know your business, its website, and your industry (including your target audience) before crafting any plan or strategy proposal to achieve the objectives. These include explaining specific challenges and how they can be addressed through the solutions they will be offering.
As much as possible, avoid SEO providers that only offer generic packages or pre-built solutions without conducting any thorough assessment of your website and business needs, as this would guarantee shortcomings and loopholes in their strategies.
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4. Competitive Pricing
Pricing is crucial, but it should never be the deciding factor when outsourcing an SEO. Most SEO services in the Philippines can provide cost-effective solutions. However, prices may vary widely as some specialists and agencies cater to larger enterprises, and on the other hand, some appeal to small and medium-sized businesses. However, the baseline of most prices will significantly rely on the scope of work and the level of expertise of the provider. In most cases (and the general rule of thumb), the bigger the scope of service needed, the more costly it will be.
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If you are stretching thin on budget, look for an SEO company or expert who offers competitive and flexible pricing without compromising on quality, ignoring their level of expertise, and meeting your long-term needs. Look if they can scale their service to match your budget and needs as your business grows, and see if they are willing to find the right solution that fits your financial constraints. However, be wary of extremely low prices as this may indicate poor quality service and provide little to no value in return.
5. Communication
An SEO partner should be reachable and responsive. Look for a specialist who can articulate their strategies and can communicate well with you anything you need to know to help ensure that both parties are on the same page. Most of these include progress reports and challenges they encounter throughout the campaign.
Should you contact them, see if they can respond to your questions and are open to discussing your objectives and expectations. Regular updates, whether through email, video calls, texts, or project management tools, are essential for maintaining a strong working relationship.
Conclusion
Outsourcing an SEO in the Philippines can be a highly effective way to enhance your online presence and achieve your business goals. However, success hinges on selecting the right partner and prioritizing quality over price. With careful research and consideration, your partnership with a Filipino SEO agency or expert can lead to sustainable growth and increased visibility in search engine rankings.
Dive into the world of SEO with the guidance of the perfect SEO partner. OOm PH is ready to help. Contact us today or call us at (02) 8283 3168 for SEO services tailored to your business.
