SMM in the Philippines – 5 Biggest Basic Social Media Strategies to Know

Social media management (SMM) in the Philippines remains integral for local businesses to thrive in the current economy, where attention and visibility online are incentivized and monetized. Social media usage is currently extremely high, and millions of people can access social media platforms at any time. Effective SMM and marketing can go far beyond just posting content to promote a brand or product/service.

 

The proper route to align your social media strategy is to build relationships, create lasting value for the target market, and stay relevant in the competitive space. Whether managing a small business or a large brand, mastering the basics of social media management and marketing can set you up for long-term growth and success. Here are the five biggest, must-know strategies for every business:

 

1. Learn How Your Target Audience Uses Social Media

 

Any marketers must be aware of how their target audience behaves and utilizes social media platforms, from Facebook to Instagram, LinkedIn, and TikTok. While there are several platforms out there to choose to promote a brand, not all platforms need to be used as they are not realistically manageable. Learning more about your target market and what would appeal to them in your selected primary platforms is all you need to kickstart your marketing on social media.

 

SMM strategies would have to rely heavily on data and insights that have been gathered regarding the activities, behaviors, and preferences of the targeted audience on each platform to formulate content that they will interact with the most. For example, food businesses might find that Instagram works best for sharing visually appealing dishes through high-quality photos and reels for younger audiences. On the other hand, TikTok could drive engagement through quick recipes or cooking tips while you can share updates and promote events on Facebook.

 

Take the utmost time to study the information you have. See what time they are active, which platforms they prefer to use the most, what trends they follow, etc. Conduct surveys and look through the analytics.

 

2. Share Relevant & Engaging Content Across the Internet

 

When it comes to social media management in the Philippines, tracking trends has been a go-to method for most marketers to see which posts have virality potential with the community. Yet, this still has to be proven to work in almost every brand since not all can get the exposure and virality they need to promote a brand or product. The lasting impact is not guaranteed.

 

ALSO READ: The Bandwagon Effect: Should Filipino Businesses Jump on the Marketing Trend?

 

Instead of chasing virality, the safest and best you can do is to invest your time crafting quality but engaging posts that provide solutions or inform your audience based on their preferences. Start by identifying the common problems or questions your target audience faces. Content that provides solutions, educates or inspires viewers will often be more effective in fostering meaningful connections than trendy but irrelevant posts. For example, a local skincare brand might share posts that explain the benefits of natural ingredients or demonstrate how to use their products for the best results. Such a post builds trust and credibility aside from informing its audience.

 

Diversifying your content can capture the audience’s attention and interest in your post with higher engagement. You can mix up formats, such as infographic images, videos, blog posts, and polls to appeal to different preferences.

 

3. Make a Facebook Group for Fans & Followers

 

 

Many marketers are still underutilizing the value of creating a dedicated community for a brand. Building a Facebook group for your brand’s fans and followers can boost the sense of community and amplify audience engagement where user-generated content can thrive—meaning that brand followers can organically produce forms of content to further raise brand awareness based on shared experiences with the brand and its products.

 

A Facebook group is a space for users such as brand customers and followers to connect with each other. It is also where your business can interact with the audience on a more personal level to cultivate a loyal customer base. An excellent example of this would be how a clothing brand can share exclusive updates, such as sneak peeks of new collections or limited-time offers, to their Facebook group.

 

The key to managing a successful Facebook group is active moderation and engagement. Post regular updates, reply to questions, and encourage discussions to keep the group dynamic and engaging. Gather feedback, conduct polls, or share behind-the-scenes content to involve members in your brand’s journey.

 

4. Collaborate with Influencers

 

Partnering with influencers is one of the most impactful strategies for social media management in the Philippines. Influencers, particularly those with an engaged following, can help businesses reach niche audiences and establish trust faster than traditional advertising methods.

 

To start your collaboration and partnership, you need to identify influencers aligning with your brand values and target audience. Additionally, you can look for micro-influencers with slightly lower followers (5,000 up to less than 100,000 followers) but often have higher engagement rates with more loyal audiences, which makes them ideal for smaller or starting businesses. For example, a local cosmetics brand could collaborate with a beauty influencer who creates makeup tutorials using their products.

 

Authenticity is key to successful collaborations. Audiences quickly recognize forced or overly promotional content, so give influencers creative freedom to integrate your brand into their content naturally. Consistent collaborations and building long-term partnerships with them instead of one-off campaigns can reinforce trust and recognition among their followers over time.

 

5. Analyze Results

 

Social media management goes beyond posting content—it requires understanding what works and what does not. Start by identifying the key performance indicators (KPIs) that align with your business goals. These could include metrics like engagement rates, reach, click-through rates, or conversions.

 

ALSO READ: Optimizing Your Brand’s Presence: A Social Media Image Size Handbook (2024)

 

For instance, if your goal is to drive website traffic, tracking link clicks and referral traffic from social media platforms will be essential. Tools like Insights in Meta Business Suite and third-party platforms like Sprout Social can provide valuable data for analysis.

 

Regularly review your content’s performance to identify trends and patterns. Which types of posts generate the most engagement? Which platforms drive the highest traffic? Insights can guide future content creation efforts to maximize impact. Summarise your findings in regular reports to track your progress over time. Highlight successes, address shortcomings, and outline actionable steps for improvement.

 

Conclusion

 

Social media can be complex, which is why effective social media management in the Philippines goes beyond simply posting content. It requires a thoughtful approach that combines each five strategies we discussed to tailor your efforts in connecting with your target audience effectively and raising your brand. Each of these strategies plays a vital role in ensuring your brand remains visible, relevant, and impactful in today’s competitive digital landscape.

 

If you are ready to take your social media presence to the next level, let us handle the hard work for you. Contact us today to learn more about our professional social media management services and how we can help your brand thrive in the digital space.